Tech

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Your chatbot needs a helping hand: column

Eighty-Eight’s Erin Bury on why brands intrigued by the buzzy tech shouldn’t totally abandon the human touch.

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Videotron launches a chatbot

Customers can get show and movies recommendations based on what they say to “Chillico.”

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Not all tech can live up to the hype: column

Publicis Toronto’s head of digital on VR, chatbots and how likely they are to have an immediate impact.

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JWT partners with Thunder on programmatic creative

Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.

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Hootsuite bets big on boosting data

The social platform’s third acquisition this year brings Snapchat analytics to an already growing offering.

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Children’s Miracle Network takes its ‘champions’ digital

How an automatic balloon machine has helped the organization broaden its storytelling.

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SapientRazorfish stakes a claim in consultancy space

While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.

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With innovation, does size matter?

How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.

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Tech in Action: Levi’s smart jacket

The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.

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Brita uses VR to show the impact of clean water

How immersing people in Kenyan village life fits in with the brand’s larger CSR efforts.

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Brand Doctors: Beyond Samsung’s tricky launch

Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?

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RBC launches transfers through Siri

Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.

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Is machine-powered creativity possible?

StackAdapt’s co-founder says the answer depends on how willing you are to sort through some bad ideas.

Salesforce smartens up its AI capabilities with IBM

A partnership brings Watson to clients, in addition to the launch of image recognition for its existing Einstein platform.

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Ones to watch from the Canadian Startup Awards

The year’s winners give marketers a hint of which companies they should be watching, both as partners and competitors.