Tech

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Tech in Action: The windows on the bus help kids open up

High-tech windows help Hyundai make a long bus ride more fun for deaf children.

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Sun Life debuts a new digital persona

“Ella” will be the voice for the brand’s digital touchpoints, aiming to add a human touch to its more tech-heavy interactions.

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Adobe gets into the car

The company extends its analytics, personalization and marketing capabilities to in-car platforms.

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AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

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ARCore expands the boundaries of AR

How the scale of Google’s new developer kit democratizes augmented reality and brings the possibilities of the tech to life for clients.

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Telus launches connected car platform

Drive+ is the latest offering from a telco to bring connected capabilities to almost any vehicle.

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Nestle deals out Delissio advice with a new bot

The pizza brand becomes the first CPG to use Twitter’s direct message chatbot tool in Canada.

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Element AI and Automat strike strategic partnership

The relationship hopes to bring more artificial intelligence expertise to the platform that powers clients’ chatbots.

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Tech in Action: Amazon’s fashion-forward play

The online retail giant taps into machine learning’s potential for clothing design.

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Start thinking about your screen-less presence (column)

Mitch Joel gives brands the questions they should be asking in a voice-centred market.

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Smith forges a new commerce tech division

VR, AR and voice interfaces are at the heart of Smith Labs’ commerce technology play in Ottawa.

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Walmart and Google partner on voice-powered shopping

The deal aims to help the retail giant close the gap on Amazon’s early lead in voice.

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Tech in Action: KFC traps trainees in a VR escape room

A menacing Colonel Sanders oversees a disturbing virtual version of the QSR’s training process.

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Salary demands frustrating CIO hiring needs

Businesses looking to up their tech game face salary challenges in a market that favours job seekers over employers.

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Accenture acquires financial innovation consultancy

Verax adds to the company’s financial expertise to help clients on-board new digital solutions.