Tech

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HP taps former hacker in branded content play

New creative from Edelman uses a short documentary to raise awareness about cyber security.

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NFB re-releases award-winning doc in VR

The NFB and Jam3′s Bear71 gets a second chance to make its message heard.

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The state of the connected car

Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.

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Mastercard launches Qkr in Canada

With a few refinements, the order-ahead payment app is ready to compete in North America.

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Tech in Action: A lecture from a bot

Watson-powered “AiMEN” has The Young Pope send context-relevant bible verses to sinners.

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Embrace the shift away from stuff (column)

Mirum’s Mitch Joel tracks tech trends around streaming and subscriptions to prepare marketers for what’s next.

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Drug Free Kids sends a well-timed personal message

A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.

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Burning Questions: What is AI’s impact on engagement?

SAP Hybris’ Jamie Anderson answers how AI is going to change media consumption and how advertisers should prepare.

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Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

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How a Montreal fintech hub would benefit banks

A new report from EY suggests a few steps could turn the city into one of the sector’s biggest players.

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Can an AI find your next influencer?

Dovetale’s machine learning tool scans brands’ mood boards to help find the right social media celebrity.

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Tech in Action: Walking the graveyard with Lincoln

The New York Times brings a scene from George Saunders’ debut novel to life with VR.

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Element AI expands offering with database acquisition

MLDB.ai joins a growing Montreal accelerator helping companies navigate the AI future.

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The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

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PayPal acquisition extends reach into bill payments

The digital payment giant acquires Vancouver-based Tio for $304 million.