TVO lauds the ‘wow’ moments
A new marketing campaign aims to make the broadcaster more of an educational partner.
Curling Canada’s new character
The organization hopes to update its image and boost ticket sales with the help of a time-travelling Scotsman.
Mid-season TV checkup
From the return of the X-Files to a new Seth MacFarlane comedy, see what’s in store for 2016.
Outward Bound’s journey to mass advertising
The wilderness education co goes for realism in its first TV spot by Grip.
Enercare sings a new tune
The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.
Where would McDonald’s be without farmers?
The QSR’s new campaign takes the Canadian products out of its food to show the importance of its local sourcing.
Shomi joins Torontonians for a pint
Rogers’ streaming service looks to reach festival-goers taking a break in Toronto’s pubs during TIFF.
There are hackers among us
Showcase promotes Mr. Robot by hijacking outdoor screens and promos for other TV shows.
Telus pushes control
A new spot touts the power customers can have over their TV content.
Social TV: What’s first among second screens?
Seevibes digs up the numbers on which devices Canadians keep close while watching TV.
Fall TV: Strap in
Publisher Mary Maddever on brand-creator collaboration and the future of Canada’s TVscape.
An erratic time for TV
PHD’s Rob Young sums up the trouble with television.
Surviving Fall TV
Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.
Fall TV: Primetime schedule 2015
Check out all the primetime programs the conventional networks are running this fall.
Back page: Rewriting Fall TV
We take a more brand-friendly approach to re-imagine the new shows.