Raptors tease new branding

Branding / Digital / Television

Aimed at showcasing the non-hockey elements of Toronto, the team has released a “rallying cry” spot as it starts its first playoff run since 2008.

High performance: Subaru dodges drones

Automotive / Television

Tapping into a burgeoning trend, the campaign for the WRX and WRX STI seeks to broaden the brand’s appeal with performance vehicle lovers.

The Game of Thrones’ new app puts fans in the picture

Mobile / Television

Users can take a “selfie” on the Iron Throne with Bell Media’s campaign to promote the latest season.

CREA raids a house

Screening Room / Television

The latest campaign by Union for the realtors’ association features a version banned from TV.

Segal signs M&L deal for Orphan Black

Agencies / Media / Television

The Draftfcb division will start rolling out merch for the Canadian TV show in April.

Small businesses we’d tune in for


On the heels of shows like Timber Kings and Pawn Stars, we break down who else has reality show potential.

Iconic Olympic ads

Screening Room / Sports+Ent / Television

Check out 10 podium-worthy spots from Games past.

Is YouTube really a ‘huge missed opportunity’ for beauty brands?

Branding / Digital / Research / Television

A media buyer and a marketing exec weigh in on a recent study that suggests influential vloggers are being overlooked.

Mid-season TV check-up


With new programs hitting screens, new regulations set to hit cable bundles and specialty audiences to attract (and keep), here’s the lowdown on all the latest from TV land.

Specialty TV’s survival plan

Branding / Television

As the future of specialty channels remains uncertain due to a move towards a pick-and-pay model, several channels have recently been rebranded.