Wayfair moves offline
Why the online furniture retailer is using a direct TV strategy to drive awareness during its first year in Canada.
The battle for cross-platform data
Addressability places the internet in conflict with all legacy media, and so far it’s winning.
Introducing the Canadian originals
While Canada’s upfronts often emphasize broadcasters’ U.S. acquisitions, their original series present unique opportunities.
Rewriting fall TV for your brand
Our (unserious) take on next season’s brand integrations.
Addressable TV, coming soon to Canada
When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.
Primetime’s time warp
Remakes, time travel and familiar faces dot the fall TV landscape. Here’s our full analysis.
All in the family comedy
Kevin James, Matt LeBlanc and Kay Mixon head up households in new series.
Keeping it professional
Global comes out swinging with Pitch, as well as medical and courtroom dramas.
Drawing some laughter
Live action meets animation in Son of Zorn on City.
Millennial wise guys and gals
Global uses comedy to target a younger crowd.
Stirring up sentiment
CTV skews female with This Is Us.
A brief history of time travel
MacGyver’s back, and so is the past in Timeless.
The silver screen goes small
Lethal Weapon and The Exorcist move to the tube.
Kiefer’s political survival
In a highly political fall, CTV ups the drama with Designated Survivor and Conviction.
Mid-season: time travel, spinoffs and sequels
Time travellers, this fall’s superheroes, feature in Making History and Time After Time.