Television

wayfair

Wayfair moves offline

Why the online furniture retailer is using a direct TV strategy to drive awareness during its first year in Canada.

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The battle for cross-platform data

Addressability places the internet in conflict with all legacy media, and so far it’s winning.

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Introducing the Canadian originals

While Canada’s upfronts often emphasize broadcasters’ U.S. acquisitions, their original series present unique opportunities.

PILOT

Rewriting fall TV for your brand

Our (unserious) take on next season’s brand integrations.

Print

Addressable TV, coming soon to Canada

When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.

tv family

Primetime’s time warp

Remakes, time travel and familiar faces dot the fall TV landscape. Here’s our full analysis.

PILOT

All in the family comedy

Kevin James, Matt LeBlanc and Kay Mixon head up households in new series.

Pilot

Keeping it professional

Global comes out swinging with Pitch, as well as medical and courtroom dramas.

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Drawing some laughter

Live action meets animation in Son of Zorn on City.

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Millennial wise guys and gals

Global uses comedy to target a younger crowd.

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Stirring up sentiment

CTV skews female with This Is Us.

Pilot

A brief history of time travel

MacGyver’s back, and so is the past in Timeless.

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The silver screen goes small

Lethal Weapon and The Exorcist move to the tube.

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Kiefer’s political survival

In a highly political fall, CTV ups the drama with Designated Survivor and Conviction.

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Mid-season: time travel, spinoffs and sequels

Time travellers, this fall’s superheroes, feature in Making History and Time After Time.