Television
Acura redefines itself
Branding / TelevisionThe Honda brand has created its first Canada-specific TV and print campaign in recent memory to release a new line of cars.
Union Hearing sends a piercing message of concern
Radio / Screening Room / TelevisionDraftfcb is behind the creative for a TV and radio campaign targeting those over the age of 50 that checks hearing without people knowing it.
As seen on reality TV
TelevisionFrom the team at The Hive to DDB Canada’s Frank Palmer, Canadian ad men are taking the small screen by storm.
Mazda’s new campaign has retro roots
Automotive / Screening Room / TelevisionThe car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.
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Amour wants viewers to go all the way
TelevisionA campaign by Dare Vancouver offers to fulfill people’s typically doomed fantasies.
Doritos is spreading the madness
Digital / Food+Beverage / TelevisionThe PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.
IGA recruits new spokestoons to animate its aisles
Shopper Marketing / TelevisionThe Quebec-based grocer deploys a new 3D toon-augmented brand identity on TV and in store.
Shaw Media signs with GetGlue
Digital / TelevisionThe broadcaster has partnered with the social networking platform to allow Canadians to virtually check-in to Shaw Media programs starting tonight with Top Chef Canada.
Food Network Canada hops on the pop-up trend
TelevisionThe channel is launching World’s Weirdest Restaurants with a one-day event in Toronto.
TFO’s iconic update
Branding / TelevisionLowe Roche gives Télévision Française Ontario a modern makeover.
