Television

TVO

TVO lauds the ‘wow’ moments

A new marketing campaign aims to make the broadcaster more of an educational partner.

Curling

Curling Canada’s new character

The organization hopes to update its image and boost ticket sales with the help of a time-travelling Scotsman.

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Mid-season TV checkup

From the return of the X-Files to a new Seth MacFarlane comedy, see what’s in store for 2016.

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Outward Bound’s journey to mass advertising

The wilderness education co goes for realism in its first TV spot by Grip.

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Enercare sings a new tune

The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.

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Where would McDonald’s be without farmers?

The QSR’s new campaign takes the Canadian products out of its food to show the importance of its local sourcing.

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Shomi joins Torontonians for a pint

Rogers’ streaming service looks to reach festival-goers taking a break in Toronto’s pubs during TIFF.

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There are hackers among us

Showcase promotes Mr. Robot by hijacking outdoor screens and promos for other TV shows.

Telus

Telus pushes control

A new spot touts the power customers can have over their TV content.

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Social TV: What’s first among second screens?

Seevibes digs up the numbers on which devices Canadians keep close while watching TV.

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Fall TV: Strap in

Publisher Mary Maddever on brand-creator collaboration and the future of Canada’s TVscape.

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An erratic time for TV

PHD’s Rob Young sums up the trouble with television.

CMT Tornado Hunters

Surviving Fall TV

Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.

PRIYANKA CHOPRA, JAKE MCLAUGHLIN, BRIAN J. SMITH

Fall TV: Primetime schedule 2015

Check out all the primetime programs the conventional networks are running this fall.

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Back page: Rewriting Fall TV

We take a more brand-friendly approach to re-imagine the new shows.