Outward Bound’s journey to mass advertising
The wilderness education co goes for realism in its first TV spot by Grip.
Enercare sings a new tune
The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.
Where would McDonald’s be without farmers?
The QSR’s new campaign takes the Canadian products out of its food to show the importance of its local sourcing.
Shomi joins Torontonians for a pint
Rogers’ streaming service looks to reach festival-goers taking a break in Toronto’s pubs during TIFF.
There are hackers among us
Showcase promotes Mr. Robot by hijacking outdoor screens and promos for other TV shows.
Telus pushes control
A new spot touts the power customers can have over their TV content.
Social TV: What’s first among second screens?
Seevibes digs up the numbers on which devices Canadians keep close while watching TV.
Fall TV: Strap in
Publisher Mary Maddever on brand-creator collaboration and the future of Canada’s TVscape.
An erratic time for TV
PHD’s Rob Young sums up the trouble with television.
Surviving Fall TV
Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.
Fall TV: Primetime schedule 2015
Check out all the primetime programs the conventional networks are running this fall.
Back page: Rewriting Fall TV
We take a more brand-friendly approach to re-imagine the new shows.
The primetime jungle heats up
In today’s PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.
The fight for specialty channel survival
Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.
TV viewing by the numbers
Its future might be uncertain, but the medium is far from dead.