Television
Liberte keeps it simple
Consumer Packaged Goods / Grocery / Screening Room / TelevisionThe brand is promoting its Greek yogurt with its first-ever national TV campaign.
Iögo steps into the kitchen
CPG / CSR / TelevisionThe Ultima Foods yogurt brand aims to drive awareness about Canada’s 2,000 collective kitchens.
The rise of retail-tainment
Retail / Shopper Marketing / TelevisionRetailers and entertainment companies are increasingly allowing consumers to “shop the show,” as branded content takes on a different spin.
Hawaiian Punch launches new format in Canada
Food+Beverage / Shopper Marketing / TelevisionCanada Dry Mott’s is bringing new flavours and a different bottle size of the tween- and teen-targeted drink to Canada this year.
Orville Redenbacher brings its own bowl
Digital / TelevisionThe ConAgra Foods brand launches a TV and digital campaign aimed at moms for its new Pop Up Bowl.
Strategy and Playback launch BCON Expo
Digital / TelevisionThe new conference kicks off March 28 to help brands and media navigate the changing world of branded content.
Campbell crowdsources
CPG / TelevisionThe CPG company partners with Mofilm to bring its first crowdsourced TV spot to Canadian screens.
Sears Canada launches rebrand for the holidays
Radio / Screening Room / TelevisionThe retailer’s CEO talks about about how the company plans to reach a younger demographic with its new multi-platform campaign.
War Child’s attempt to build hope
Non-profit / TelevisionMedia companies in Canada have donated time for the organization’s latest spot that shows crayons replacing bullets.
Yellow Pages invites you to the new ‘hood
Mobile / Screening Room / TelevisionThe Yellow Pages Group has launched the first phase of its new identity, which highlights the brand’s mobile offerings.
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