Travel+Tourism

Via Rail2

Via Rail says goodbye to winter driving

The company refreshes the creative approach to its “Why don’t you take the train?” message.

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Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

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WestJet sees Christmas through the eyes of children

The airline enlisted young experts to create 12 “miracles” that represent their idea of holiday joy.

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McCann wins Tourism Vancouver

The agency will tap its international connections to lead the “second phase” of the city’s destination branding work.

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FCB wins larger mandate with Air Canada

The agency’s Montreal and Toronto offices will handle global retail communications as part of the assignment.

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Tech in Action: Marriott’s connected hotel room

The hotel chain partners with Samsung to explore how IoT could improve hospitality.

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Air Canada puts its Dreamliner in VR

The airline gives an interactive tour of its top-of-the-line plane to engage business flyers, international markets and travel agents.

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Amazon launches Alexa in Canada

How local brands are working with Amazon’s AI assistant now that it has officially arrived.

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2017 Strategy Awards: Ontario Tourism’s search for the familiar

The interactive campaign encouraged people to guess the locations of the imagery used.

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2017 Strategy Awards: Montréal’s ironic apology

Montréal apologizes to its neighbours for the racket caused by its 375th birthday celebrations.

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What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

KLM

Tech in Action: KLM uses VR for PR

The airline’s cheeky new experience targets budget travellers.

Travel

Travel Alberta takes a breath of fresh content

How the brand is moving from being a campaign marketer to an “always on publisher.”

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Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.

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Yukon’s marketer on bringing novelty north

A new take on northern lights viewing is the latest way the territory is capitalizing on changing travel behaviour.