Travel+Tourism
Going glam at 75
Branding / Travel+TourismThrough decades of often-turbulent times, Air Canada has built an iconic Canadian brand. Now it’s attempting to bring a bit of glamour back to the skies.
Sid Lee wins Qatar Airways account
Industry Moves / Travel+TourismThe agency’s content arm, Jimmy Lee, will lead the project to create interactive videos for the airline.
How would you spark a trip to the park?
Travel+TourismWe asked a stable of advertising, marketing and consumer products licensing experts to tell us how they would revive the Parks Canada brand.
Showing off what’s ‘Great’ in Britain
Out-of-home / Travel+TourismBritain’s national tourism agency, Visit Britain, targets travelling baby boomers with a new OOH and print campaign.
Canadian Tourism Commission travels to Oz
Travel+TourismThe first campaign by the CTC since the launch of its “Signature Experiences Collection” platform is being rolled out in Australia.
Winter tourism humanizes the hills
Travel+TourismWhistler and Newfoundland & Labrador give their snow pursuits personalities in this year’s winter promos.
Newfoundland & Labrador evokes childlike curiosity
Travel+TourismThe new chapter of Newfoundland & Labrador Tourism’s “Find Yourself” campaign includes awareness-building TV and tactical print and online ads.
Tourism BC targets Toronto skiers
Travel+TourismThe travel association is reaching out to a new target, which includes Toronto, Washington and California, for its latest campaign.
Travel Alberta brings the slopes to the elevator
Alberta / Travel+TourismThe tourism co has created faux gondolas, aimed at whisking potential travellers in Calgary and California to the Rockies.
Travel Alberta and Roots team up
News / Retail / Travel+TourismThe newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.
