Travel+Tourism

Choice

Choice Hotels’ social play

The brand delves into content marketing to show how its accommodations help connect Canadians.

tct

Trans Canada Trail says hello

The first major marketing effort for the country-wide attraction focuses on how it connects all Canadians.

viahabits

Why not take Via Rail?

A new fall campaign from the brand shows why taking a train to your destination is better than driving.

expediavegas

Expedia helps you be who you want in Vegas

The travel site’s latest campaign showcases its new emphasis on providing not only deals, but experiences too.

whistler

Whistler shakes out the cobwebs

A summer campaign for the Mountain Bike Park says if you’re not biking, you might as well be asleep.

shutterstock_244374862

Infographic: Meet the Canadian traveller

Data from Touchpoints provides insight into how Canadians make travel plans.

niagara

Niagara wants to be the eighth wonder of the world

The digital marketing push also includes a new brand identity that promotes the whole region, not just the falls.

Pearson

Check it out: YYZ becomes hub of national pride

As the Olympics get underway, Pearson airport is showing travellers its true colours.

unnamed

Bringing business class to life

Vancouver’s Thinkingbox helps United Airlines bring a plane (which is not yet in the air) to its customers.

BC

Destination BC’s Instagram expansion

A new tool aims to use curated social content as the starting point for travel planning.

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Inside Air Canada’s crowdfunding move

The airline hopes its new Embarq platform is just the ticket to winning over millennial travellers.

Expedia

Expedia.ca’s domestic dive

Staying home is the new going abroad in the travel site’s latest campaign.

Centredlogo

Banff Centre unveils new brand identity

The organization clarifies its arts positioning with a visual change.

westjet

WestJet means business

A new campaign builds on the brand’s experiential history to hook business travellers.

Ontario

Ontario plays hard to get

A new tourism campaign wraps the province in a riddle.