Travel+Tourism

WestJet

WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

AirTransat

Air Transat poses aviation trivia to its ‘future experts’

The leisure airline’s latest content series shares travel tips to reach families planning their next vacation.

Via Rail

Via Rail embraces the future of mobility

The train operator refreshes its positioning following seventeen consecutive quarters of growth.

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Air Canada Vacations gets a new immersive look

The brand wants to create recall value when customers think of their next vacation.

Jettly3

Where do private jets fit in the aviation landscape?

How Toronto’s Jettly is offering a different travel experience than big competitors through private premium flights.

WESTJET- an Alberta Partnership-WestJet becomes first Canadian a

WestJet launches a travel chatbot

Juliet gives passengers destination inspiration, flight information and the ability to book flights in a conversational interface.

DonAir-main

DonAir offers flights that are too good to be true

Halifax’s King of Donair worked with Wunder on a phony airline to alert Albertans to its two new locations.

olg

Ontario Racing gets closer to the action with VR

The OLG creates an immersive experience to further its recent marketing approach.

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Air Canada to acquire Aeroplan from Aimia

The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.

Hotels-Weddings

Hotels.com promotes wedding services with ‘Chaplain Obvious’

The brand’s long-running spokesperson gets ordained for its latest Twitter stunt.

soundseeker

Tech in Action: AI turns photos into music

Royal Caribbean allows travelers to turn their vacation pics into a unique, custom soundtrack.

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Tourisme Montreal lets its balls hang out

The city celebrates an iconic art installation to get visitors to come to the city during Pride.

accorhotels

AccorHotels drives travel recommendations with biometrics

The company is promoting its loyalty program with a platform that measures reactions to dozens of images.

hotels.com

Hotels.com tries to rename the August long weekend

In a campaign stunt on Twitter, the travel site sourced ideas for a consistent name to be used across Canada.

porter

Aimia rejects Air Canada bid, partners with Porter

The company’s Aeroplan program will make the Toronto-based airline a preferred partner in 2020.