Travel+Tourism

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Roots hits the skies with Air Canada

Inside the retailer’s holiday travel strategy.

Copied from Stimulant - giftvertising

Check it out: Air Canada drops in on dinner

The airline promotes its Premium Economy class with a new spot that takes restaurant-goers on an adventure.

canadagoose

Canada Goose gets into travel

The brand creates a new adventure tour program to capture its apparel being used in authentic settings.

Cheap

CheapFlights’ export campaign

The travel site focuses on the country’s best commodity (ourselves) in a cheeky digital campaign.

YVR

YVR imagines the future

The Vancouver Airport Authority works with a futurist to build excitement for a new master plan.

transatcalling

Transat embraces anticipation

The airline’s first campaign with new AOR Sid Lee comes with refreshed branding and an aspirational platform.

WestJet

Check it out: WestJet’s reenactments

The airline brings its true stories to life to show how it’s helped avoid travel disasters.

Choice

Choice Hotels’ social play

The brand delves into content marketing to show how its accommodations help connect Canadians.

tct

Trans Canada Trail says hello

The first major marketing effort for the country-wide attraction focuses on how it connects all Canadians.

viahabits

Why not take Via Rail?

A new fall campaign from the brand shows why taking a train to your destination is better than driving.

expediavegas

Expedia helps you be who you want in Vegas

The travel site’s latest campaign showcases its new emphasis on providing not only deals, but experiences too.

whistler

Whistler shakes out the cobwebs

A summer campaign for the Mountain Bike Park says if you’re not biking, you might as well be asleep.

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Infographic: Meet the Canadian traveller

Data from Touchpoints provides insight into how Canadians make travel plans.

niagara

Niagara wants to be the eighth wonder of the world

The digital marketing push also includes a new brand identity that promotes the whole region, not just the falls.

Pearson

Check it out: YYZ becomes hub of national pride

As the Olympics get underway, Pearson airport is showing travellers its true colours.