Travel+Tourism

via40

Check it out: Via Rail gives new life to an old train

For its 40th anniversary, the rail service melted down a car to make tickets for trips across Canada.

Westjet

WestJet renews Las Vegas experiential push

Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.

737-800_Over_sea-medrez

RBC and WestJet to launch new loyalty program

Ampli is the latest entrant into the already active coalition loyalty program space.

fallsviewfomo

Fallsview taps into the fear of missing out

The resort’s latest annual campaign encourages friends to visit for an experience that goes beyond the casino.

Via Rail

Via Rail skips the traffic talk

The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.

Taco Bell Canada

Taco Bell sends fans to Texas

The QSR is promoting its latest Naked Chicken Chalupa creation by giving away a trip to a ranch.

brusselholograms

Tech in Action: Turning people into holograms

Thalys shows what makes Brussels special by creating virtual monuments out of its residents.

spiesweathermachine

Tech in Action: Take a (non)break from bad weather

Spies Travel helped travelers appreciate their vacation destination by simulating the cold and rain back home.

SMITH-Air Canada Vacations and SMITH partner to reimagine vacati

Air Canada Vacations picks Smith

As digital transformation AOR, the agency will develop new personalized experiences for travelers.

WestJet-WestJet to purchase Boeing 787-9 Dreamliners

Rethink named lead agency for WestJet

The shop will handle strategy and creative as the airline continues its focus on global expansion.

Transat

Transat offers tips to European travellers

The airline wants vacationers to see its employees as expert travel guides.

QuebecTourism1

Quebec tourism alliance shifts to year-round approach

The tourism group has launched the “Let Go” platform to reach travelers with documentary-style, influencer-inspired content.

CAA_1

CAA renews push around travel insurance

The auto club continues to promote its broader value proposition to consumers through experience-focused creative.

GoRVing

GoRVing broadens ‘Wildhood’ messaging

A new campaign asks children and adults alike to reconnect and live more freely.

Yukon

Tourism Yukon urges Canadians to visit now

Why wait to visit the territory’s beautiful mountainous landscapes, the tourism body asks.