Travel+Tourism

Holiday Inn Express-Hockey Legends Doug Gilmour and Guy Carbonne

Holiday Inn Express rekindles an Original Six rivalry

The hotel chain has NHL legends go head-to-head to promote its new breakfast menu among sports fans.

Black&Abroad

Black & Abroad wants to send Black travellers ‘back to Africa’

Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.

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Quebec’s Tourism Alliance takes a documentary approach

A new web series aims to show off the province from the traveller’s point of view.

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How brands are celebrating April Fools Day

WestJet, Indochino and even the David Suzuki Foundation have some offers that may seem too good to be true.

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Aimia lays out its post-Aeroplan plan

The company is focusing on providing tech solutions for clients and consolidating other services within loyalty and travel.

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WestJet shows appreciation for one of its own

The airline spotlights how it has worked with Make-A-Wish, enforcing the role of “care” in its brand positioning.

Wildhood

GoRVing brings a piece of the outdoors to convention centres

An experiential installation asks people to get their heads into the RV mindset, literally.

Priceline

Grip wins AOR assignment with Priceline

With a mandate from the discount travel website, the Dentsu agency welcomes its first major U.S. opportunity.

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TuGo enlists Engine Digital for strategic assignment

The digital consultancy will help the travel insurance company revamp the way it engages with customers.

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CIBC goes after seasoned travellers with Aventura

The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.

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Newfoundland and Labrador wants travelers to create their own stories

The province’s tourism agency unveils the first of 15 planned print ads as part of its new story-driven campaign.

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What do consumers want from a low-cost carrier?

Flair’s head of marketing discusses what customers can expect from the rebranded airline as competition heats up.

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Rocky Mountaineer’s sensorial narrative

A new campaign takes an integrated storytelling approach to capture the entirety of the travel company’s unique experience.

Swoop

Swoop lands on a content-led approach

WestJet’s new discount carrier helped reunite a family in Las Vegas in the third phase of its early marketing efforts.

gobus

GO Transit positions itself as an automotive disruptor

For its first appearance at the Canadian International Auto Show, the agency aims to show public transit in a new light.