Travel+Tourism

westjetrewards

What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

KLM

Tech in Action: KLM uses VR for PR

The airline’s cheeky new experience targets budget travellers.

Travel

Travel Alberta takes a breath of fresh content

How the brand is moving from being a campaign marketer to an “always on publisher.”

WestJet-Meet Swoop

Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.

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Yukon’s marketer on bringing novelty north

A new take on northern lights viewing is the latest way the territory is capitalizing on changing travel behaviour.

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Sunwing endeavours to make travel ‘browsable’

The travel co’s head of retail explains why the brand wants Canadians to shop more like Brits.

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Whitby embarks on a rebranding project

What is Whitby? The town is asking residents as part of an open, engaged feedback campaign.

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Parks Canada picks Ogilvy Montreal

The agency will lead strategy and creative development for the government organization’s new national campaign.

Freshii Flii Pangoa

Freshii takes its menu to the skies

A new deal with Air Canada brings some of the brand’s menu to North American flights.

Air Canada See Canada Campaign (1)

Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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A&C picks up eight new assignments

Rexall, Kenneth Cole and Woodbine Entertainment are among the recent wins for the communications shop.

daysineclipse

Days Inn leaps into an eclipse ad

The hotel chain capitalizes on interest around today’s solar event to build on its “Bask in the Sun” campaign.

Napier

Taking spending to the streets pays off: column

Napier Simpson’s experiment shows shareability can drive results, even with smaller budgets.

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Aimia names Maggie Fox its new CMO

The company fills John Boynton’s position as Aeroplan readies for Air Canada’s departure.

hotelstempcap

Could you be Captain Obvious?

A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.