Ripley’s Aquarium launches a spring push


New OOH, print and digital ads from One Advertising promise 100% off boredom.

Airline innovation takes off

Innovation / Travel+Tourism

From Delta’s in-air mentorship program to Virgin’s Google Glass attendant, airlines beef up the customer experience.

Via Rail celebrates the journey


The rail co has launched an integrated campaign focused on nature’s beauty to promote its long-haul service.

Cundari to develop Armenia’s brand

Branding / Travel+Tourism

The agency and GK Brand have won the account to highlight the country’s tourist attractions and knowledge economy.

Contiki boost sales on a shoestring budget

Social media / Travel+Tourism

The Canadian-led “#Noregrets” social campaign gets global pickup after reaching 90 million people worldwide in 2013. kicks off first-ever Canadian push

Branding / Digital / Travel+Tourism

The hotel-booking website is adapting its TV buy each week based on online traffic spikes following commercial broadcasts.

The Verdict: Air France builds buzz in Ontario with experiential

Experiential / Travel+Tourism

The airline’s Instant Takeoff execution drew 5,500 entrants, with 300 people showing up for the possibility of claiming the free flights in Toronto.

Best comeback brand: Calgary’s recovery

Branding / Travel+Tourism

In the wake of this summer’s flood, tourism to the city didn’t just survive, it thrived, thanks to a fast-acting marketing plan, some cheeky taglines and an ultra-likeable mayor.

Giants & Gentlemen wins Days Inn

Industry Moves / Travel+Tourism

The agency says it expects the first TV spots for the hotel chain to air in early 2014.

Sid Lee named AOR for Bombardier’s business aircraft

Industry Moves / Travel+Tourism

The agency will be responsible for B2B branding efforts for the group consisting of the LearJet, Challenger and Global aircraft.