Travel+Tourism

Swoop

Swoop lands on a content-led approach

WestJet’s new discount carrier helped reunite a family in Las Vegas in the third phase of its early marketing efforts.

gobus

GO Transit positions itself as an automotive disruptor

For its first appearance at the Canadian International Auto Show, the agency aims to show public transit in a new light.

Web

Would you trade two hours for a trip to the Yukon?

Tourism Yukon and Air Yukon have partnered on a contest to shift perceptions about how easy it is to get to the territory.

MEC-2

MEC goes experiential with adventure travel arm

The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.

nfldtourism

Embracing Newfoundland and Labrador’s tall tales

Target’s latest tourism ad for the province puts the emphasis on its people and the stories they have to tell.

AirCanada-Roots

Air Canada and Roots make a long flight more comfortable

The retailer gave away cozy sweats on the airline’s longest international flight.

richmond

Tourism Richmond picks Wasserman as digital agency

The Vancouver shop will help the tourism board extend a recently launched platform into online channels.

Anne-Marie LaBerge_BRP_cropped

MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

Air Canada

Air Canada taps the emotion of flying home for the holidays

The airline helps customers, both at home and abroad, come home more often as part of its latest “Fly The Flag” execution.

Canadian Tire Olympics

Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

transat

Air Transat tests British expats for homesickness

The travel airline again goes undercover, this time to promote its European vacations.

Canadian Marketing Association-Destination BC-s Maya Lange Named

Maya Lange transforms tourism marketing in B.C.

The CMA’s 2018 Marketer of the Year leads a powerful network of tourism brands that have evolved with the times.

WestJet-Christmas Miracle

WestJet gives Christmas Miracle a global view

The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.

AirCanada

Air Canada exports its patriotic message

As part of its ongoing Fly the Flag initiative, the airline created a basketball experience for young players in Mumbai.

Flair-side-plane-1024x683

Havas wins Flair Airlines

The ultra low-cost carrier is looking to “reinvigorate” its marketing as it plans to expand its service.