Travel+Tourism

Destination Canada

The seven deadly sins of tourism marketing

David Goldstein, CEO of Destination Canada, says the quest to find what you want starts with acknowledging what you don’t want.

Jetlines

Jetlines protests airline competition from the sky

The ultra low-cost carrier’s campaign positions itself as fighting the status quo ahead of going to market later this year.

YWCA-Hoarding_Signage

YWCA makes construction noise a good thing

The non-profit aims to make guests okay with the disruption, while also driving awareness for the work it does in Vancouver.

Pearl Curl Mount Pearl

Why Mount Pearl made a rap video

Newfoundland’s smallest city aims to show off its non-traditional way of doing things to attract new residents and businesses.

Air Transat-main

Air Transat agrees to be acquired by Air Canada

Canada’s largest airline will absorb its leisure travel competitor, but intends to maintain their respective brands.

Flight Light 1

WestJet’s smart nightlight projects a flight’s path

The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.

David Goldstein

View from the C-Suite: Destination Canada goes all in on data

CEO David Goldstein explains how Canada’s new “For Glowing Hearts” brand complements the tourism agency’s data-driven strategy.

dawsoncity

Dawson City crowdfunds a sequel to the Gold Rush

An online tourism campaign is selling perks and experiences to fund the dumping of new gold into the river.

KLM_

KLM highlights diversity and a sense of adventure

The airline continues to reunite families across the globe as part of an ongoing focus on the Canadian market.

Roots-Travelzoo

Roots and Travelzoo partner on branded vacations

The apparel retailer’s latest collaboration comes as it continues to evolve into a ‘premium outdoor lifestyle brand.’

airtransat

Air Canada in exclusive talks to acquire Transat

Canada’s largest airline is looking to establish a leadership position in the leisure travel market.

NS_Tourism

Nova Scotia asks locals to act as guides

Tourism Nova Scotia taps insiders and addresses misconceptions about how much there is to see and do in the province.

icebergsea

Helping tourists find icebergs near Newfoundland and Labrador

Target used real-time data and user content to address a common visitor pain point.

Holiday Inn Express-Hockey Legends Doug Gilmour and Guy Carbonne

Holiday Inn Express rekindles an Original Six rivalry

The hotel chain has NHL legends go head-to-head to promote its new breakfast menu among sports fans.

Black&Abroad

Black & Abroad wants to send Black travellers ‘back to Africa’

Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.