Via wants to tell a story
How the national train service plans to get more Canadians on board with its brand.
PEI has the answers
Tourism PEI’s new program hopes to connect Canadians with the island’s most authentic characters.
What’s your entertainment personality?
The BIA for Toronto’s Entertainment District is taking a cue from BuzzFeed to get locals to explore the neighbourhood.
Saying goodbye to the agency life
Meet the couple who have left agency life (but are still advertising) on their year-long adventure.
British Airways tests your Canadianness
The airline is looking to attract Canadian millennial travellers by tapping into their sense of humour and national pride.
Check it out: Getting Pan Am ready
A new Ontario Tourism spot puts the focus on the fans gearing up to watch the Games.
Pan Am’s top marketer on the challenges of getting a nation excited for those other games.
UP Express announces retail partners
A focus on iconic Toronto brands looks to give the service’s flagship station at Union a hyper-local feel.
Sid Lee named AOR for Italian Trade Commission
The agency will help the organization promote authentic Italian food and wine in Canada to turn the tide away from imitators.
Epic is On Instagram
Ontario Tourism is using Instagram video ads to target sports lovers with its new Pan Am Games spots.
Toronto airport takes a holiday
Pearson International Airport’s latest activation invites passengers to begin their vacation before even boarding their flight.
A new image for old Montreal
Tourisme Montreal goes simple and modern to create a cohesive picture of what the city has to offer travellers.