Travel+Tourism

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Infographic: Meet the Canadian traveller

Data from Touchpoints provides insight into how Canadians make travel plans.

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Niagara wants to be the eighth wonder of the world

The digital marketing push also includes a new brand identity that promotes the whole region, not just the falls.

Pearson

Check it out: YYZ becomes hub of national pride

As the Olympics get underway, Pearson airport is showing travellers its true colours.

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Bringing business class to life

Vancouver’s Thinkingbox helps United Airlines bring a plane (which is not yet in the air) to its customers.

BC

Destination BC’s Instagram expansion

A new tool aims to use curated social content as the starting point for travel planning.

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Inside Air Canada’s crowdfunding move

The airline hopes its new Embarq platform is just the ticket to winning over millennial travellers.

Expedia

Expedia.ca’s domestic dive

Staying home is the new going abroad in the travel site’s latest campaign.

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Banff Centre unveils new brand identity

The organization clarifies its arts positioning with a visual change.

westjet

WestJet means business

A new campaign builds on the brand’s experiential history to hook business travellers.

Ontario

Ontario plays hard to get

A new tourism campaign wraps the province in a riddle.

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Bowen Island welcomes those who ‘get’ it

A new tourism campaign is centred on keeping the B.C. spot special.

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Putting a face to Canada

The latest tourism campaign from Destination Canada offers Americans an Instagrammed slice of northern life.

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Air Canada welcomes American test drivers

The airline has created a new digital campaign that taps into the Trump-fuelled desire to move north.

Montreal

Tourisme Montreal’s moments get a second life

The organization taps eight local directors to put their unique spins on tourists’ #MTLmoments.

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Cossette named AOR for Tourism Yukon

The assignment is one of three recent business wins for the agency’s Vancouver office.