Travel+Tourism

Ripley’s Aquarium launches a spring push

Travel+Tourism

New OOH, print and digital ads from One Advertising promise 100% off boredom.

Airline innovation takes off

Innovation / Travel+Tourism

From Delta’s in-air mentorship program to Virgin’s Google Glass attendant, airlines beef up the customer experience.

Via Rail celebrates the journey

Travel+Tourism

The rail co has launched an integrated campaign focused on nature’s beauty to promote its long-haul service.

Cundari to develop Armenia’s brand

Branding / Travel+Tourism

The agency and GK Brand have won the account to highlight the country’s tourist attractions and knowledge economy.

Contiki boost sales on a shoestring budget

Social media / Travel+Tourism

The Canadian-led “#Noregrets” social campaign gets global pickup after reaching 90 million people worldwide in 2013.

Booking.com kicks off first-ever Canadian push

Branding / Digital / Travel+Tourism

The hotel-booking website is adapting its TV buy each week based on online traffic spikes following commercial broadcasts.

The Verdict: Air France builds buzz in Ontario with experiential

Experiential / Travel+Tourism

The airline’s Instant Takeoff execution drew 5,500 entrants, with 300 people showing up for the possibility of claiming the free flights in Toronto.

Best comeback brand: Calgary’s recovery

Branding / Travel+Tourism

In the wake of this summer’s flood, tourism to the city didn’t just survive, it thrived, thanks to a fast-acting marketing plan, some cheeky taglines and an ultra-likeable mayor.

Giants & Gentlemen wins Days Inn

Industry Moves / Travel+Tourism

The agency says it expects the first TV spots for the hotel chain to air in early 2014.

Sid Lee named AOR for Bombardier’s business aircraft

Industry Moves / Travel+Tourism

The agency will be responsible for B2B branding efforts for the group consisting of the LearJet, Challenger and Global aircraft.