Travel+Tourism

Rexall_drug_store_Edmonton_Canada_3747

A&C picks up eight new assignments

Rexall, Kenneth Cole and Woodbine Entertainment are among the recent wins for the communications shop.

daysineclipse

Days Inn leaps into an eclipse ad

The hotel chain capitalizes on interest around today’s solar event to build on its “Bask in the Sun” campaign.

Napier

Taking spending to the streets pays off: column

Napier Simpson’s experiment shows shareability can drive results, even with smaller budgets.

MaggieFox1

Aimia names Maggie Fox its new CMO

The company fills John Boynton’s position as Aeroplan readies for Air Canada’s departure.

hotelstempcap

Could you be Captain Obvious?

A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.

Hockey

Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.

exploeresedge

Explorers’ Edge brings its attractions to mobile

The tourism organization launches a suite of tours to show connected travellers the full scope of what to do in Central Ontario.

viapug

Check it out: Via Rail gets relatable

A series of pre-roll videos add some cuteness to the company’s efforts to get people to take the train.

Fallsview

Fallsview markets beyond its casino

The Niagara resort casts a wide net to attract people looking for fun, rather than just gambling.

westjet

WestJet lights up a giant roulette wheel

The airline breaks two world records en route to its latest Las Vegas-focused stunt.

Copied from Media in Canada - Tourism Quebec

Cossette wins Quebec Tourism Alliance

The agency will help the organization develop the “QuebecOriginal” brand as its new creative AOR.

sxswvr

Tech In Action: Expedia auditions hotels in VR

Searching for a place to stay may become a bit more hands-on.

OTMPC

Ontario Tourism localizes its riddle

The organization partners with a specific region on its latest “Where Am I?” campaign.

Aeroplan

Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

tourismns

Tourism Nova Scotia slows down

The organization gets more strategic as it aims to attract advocates for the province.