Travel+Tourism

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Quebec City Tourism picks Lg2 as agency partner

The agency has been tasked with promoting the city as a tourist destination in work reaching global and domestic markets.

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Tech in Action: Contiki gets Alexa to pack your bags

The travel company addresses one of the biggest pain points of preparing for a trip.

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Strategy’s Most Read of 2019: Tech

The tech and innovation stories that got the most attention from readers this year.

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Strategy’s Most Read of 2019: Brands

The campaigns and brand-side news that got the most attention from strategy readers this year.

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Air Canada reconnects lost reindeer with the North Pole

The airline continues its theme of bringing travelers closer to their loved ones through a more “magical” approach.

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WestJet asks Canadians to donate their ‘Christmas Miracles’

This year’s campaign features Santa and Scrooge giving people the choice of giving their gifts to families at Ronald McDonald House.

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WestJet expands its voice services

The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.

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BCLC focuses on the entertainment side of the casino

The organization is attempting to reach casual visitors looking to overcome the “veto vote” when planning a group outing.

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Tourism Nova Scotia picks M5 as AOR

The east-coast agency’s duties include leading brand, digital and media buying and planning for at least two years.

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WestJet ‘milks’ its commitment to service

The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”

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Air Canada brings Canadian values to global travellers

The airline enlists Sandra Oh as part of its first major push to build awareness among international audiences.

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Flight Centre escapes tourist dystopia in first brand campaign

The travel agency competes with booking sites by showing how a personal touch can help people escape typical vacations.

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Tourisme Montreal launches an AI travel assistant

A conversational platform aims to guide visitors through the experiences available to them on a trip.

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How do travel preferences impact brand loyalty?

Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.

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Disney hires Helen Pak

The former Grey CCO will lead the in-house creative agency responsible for the company’s parks and resorts portfolio.