Travel+Tourism

transat

Air Transat tests British expats for homesickness

The travel airline again goes undercover, this time to promote its European vacations.

Canadian Marketing Association-Destination BC-s Maya Lange Named

Maya Lange transforms tourism marketing in B.C.

The CMA’s 2018 Marketer of the Year leads a powerful network of tourism brands that have evolved with the times.

WestJet-Christmas Miracle

WestJet gives Christmas Miracle a global view

The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.

AirCanada

Air Canada exports its patriotic message

As part of its ongoing Fly the Flag initiative, the airline created a basketball experience for young players in Mumbai.

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Havas wins Flair Airlines

The ultra low-cost carrier is looking to “reinvigorate” its marketing as it plans to expand its service.

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Metro Toronto Convention Centre plays on city’s multi-faceted offering

The facility looks to leverage Toronto’s many dimensions in a bid to attract the interest of North American event planners.

FourSeasons

Four Seasons shifts its global influencer strategy

The company’s “Envoy” program takes a “follower-blind approach” that prioritizes content quality over quantity.

Print

AOY Gold and Design AOY Silver: Cossette VS. everyone

The agency’s third consecutive Gold win comes as it evolves to become a strategic business partner to clients.

CossetteJetlines

Jetlines takes off with Cossette as AOR

The agency will create a launch campaign for the ultra low-cost carrier, which is preparing for its first flight.

heliskiing

Using VR to make an extreme sport within reach

CMH wants to bring “heli-skiing” to a wider market by immersing viewers in a trip to the top of a mountain.

WestJet

WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

AirTransat

Air Transat poses aviation trivia to its ‘future experts’

The leisure airline’s latest content series shares travel tips to reach families planning their next vacation.

Via Rail

Via Rail embraces the future of mobility

The train operator refreshes its positioning following seventeen consecutive quarters of growth.

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Air Canada Vacations gets a new immersive look

The brand wants to create recall value when customers think of their next vacation.

Jettly3

Where do private jets fit in the aviation landscape?

How Toronto’s Jettly is offering a different travel experience than big competitors through private premium flights.