Cossette, Sid Lee win new assignments in Quebec
Cossette received a tech mandate for Tourisme Montréal and will split the Loto-Quebec work with Sid Lee.
Hotels.com (and Captain Obvious) come north
From pasty skin to hoser jokes, the brand plays on Canadian characteristics for its first unique campaign in this market.
Tourism Nova Scotia employs some intrigue
The province highlights its lesser-known aspects to stand out from competing destinations.
Tourisme Quebec shifts its focus
A new interactive doc takes travellers on a trip from the perspective of a blind man.
Inside WestJet’s fight for the skies
In two decades, the airliner went from being a challenger brand to one that upstarts want to challenge.
CASSIES Bronze: Newfoundland and Labrador finds itself
The province targeted sophisticated travellers in search of the authentic and the unexpected.
Check it out: All the colours of Newfoundland
The latest spot for Newfoundland and Labrador Tourism by Target focuses on bright, captivating images.
Days Inn wants to be your happy place
How a clear target of people who travel for work is helping the hotel chain take on the likes of Airbnb.
CASSIES Silver: Miami Valley Gaming gets lucky
The casino company used Ohio values and symbols to offer something different.
Contiki encourages millennial #Travelgoals
The travel company is hoping to tap into the fear of missing out with an eight-week digital campaign.
Brands bring the joy
Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.
JWT wins Hotels.com
The agency will handle all Canadian advertising for the travel site as its new AOR.
Air Canada hand-delivers holiday cheer
The airline’s follow-up to its “Gift of Home” platform reunites a few Canadians with their loved ones.
Peter Nowlan joins Four Seasons
The Tim Hortons CMO will be joining the hotel chain in a global role beginning in January.
Daniele Perron joins Tourisme Montreal
The former president of FCB Montreal will lead marketing for the board.