Travel+Tourism

Cloud10

Amex adds entertainment to Cloud 10

The brand adds free eBook and music downloads to its Cloud 10 platform at Toronto’s Pearson airport.

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CASSIES Gold: Amex turns envy into instant sales

From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.

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CASSIES Gold: WestJet delivers surprising results

It was a happy holiday indeed for the airline when its “Christmas Miracle” video went viral and increased revenue by 86%.

WestJet

WestJet’s big proposal

There’s love in the air, as the airliner helps two guys pop the question. But will consumers love it as much as its previous viral videos?

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Shining a light on Montreal

The city is focusing on its festivals and nightlife to attract a younger crowd from Toronto in its first campaign by Lg2.

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Expedia.ca launches rewards program

Expedia+ lands north of the border, offering the kind of travel rewards a survey says Canadians are looking for.

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Putting the wild in childhood

A new creative platform from Go RVing reminds overbearing parents to give their kids a little freedom.

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Shopping at Pearson is looking up

Heads up: The airport’s latest push wants travellers to look to the sky (or ceiling) in a bid to promote its retail offering.

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Inside Expedia’s content play

What happens in Vegas won’t stay in Vegas. The travel site is sending seven Canadians to the city of sin for a big content push.

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CIBC says relax

The bank’s strategy to reach travelling crowds includes sleep pods and manicure stations.

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Red Lion wins iTravel2000.com

Differentiating the travel site in a crowded market will be the biggest challenge for the new partnership.

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The gift of home, courtesy of Air Canada

They’ll be home for Christmas, if the airliner has anything to say about it.