Travel+Tourism

viapug

Check it out: Via Rail gets relatable

A series of pre-roll videos add some cuteness to the company’s efforts to get people to take the train.

Fallsview

Fallsview markets beyond its casino

The Niagara resort casts a wide net to attract people looking for fun, rather than just gambling.

westjet

WestJet lights up a giant roulette wheel

The airline breaks two world records en route to its latest Las Vegas-focused stunt.

Copied from Media in Canada - Tourism Quebec

Cossette wins Quebec Tourism Alliance

The agency will help the organization develop the “QuebecOriginal” brand as its new creative AOR.

sxswvr

Tech In Action: Expedia auditions hotels in VR

Searching for a place to stay may become a bit more hands-on.

OTMPC

Ontario Tourism localizes its riddle

The organization partners with a specific region on its latest “Where Am I?” campaign.

Aeroplan

Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

tourismns

Tourism Nova Scotia slows down

The organization gets more strategic as it aims to attract advocates for the province.

whistler

Check it out: A ‘Rolling Snow Report’ from Whistler

The execution showed rain-soaked Vancouverites how much snow they’d find just a short drive away.

canadaair

Check it out: WestJet ‘rebrands’ as Canada Air

The airline pokes fun at its competition and Canada 150 ads in an announcement suspiciously close to April 1.

tqc

Tourisme Quebec focuses on its full offering

A new campaign and interactive documentary aims to show the diversity of things to do on a trip to the province.

transatlondon

Transat goes to Europe

How the insights driving the brand’s latest creative differ from its tropical destination marketing.

tourismtoronto

Recognizing what makes up Toronto

The city’s tourism organization positions a culturally progressive urban hub as “Canada’s downtown.”

shutterstock_378224113

Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

Hotesl

Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.