Travel+Tourism

pearsondrop

Shopping at Pearson is looking up

Heads up: The airport’s latest push wants travellers to look to the sky (or ceiling) in a bid to promote its retail offering.

expedia

Inside Expedia’s content play

What happens in Vegas won’t stay in Vegas. The travel site is sending seven Canadians to the city of sin for a big content push.

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CIBC says relax

The bank’s strategy to reach travelling crowds includes sleep pods and manicure stations.

shutterstock_107224058

Red Lion wins iTravel2000.com

Differentiating the travel site in a crowded market will be the biggest challenge for the new partnership.

aircangift

The gift of home, courtesy of Air Canada

They’ll be home for Christmas, if the airliner has anything to say about it.

transatauction

Transat offers fun to the highest bidder

The travel company held a Cyber Monday auction on Twitter with a charitable twist.

westjet

Can WestJet top last year’s viral hit?

The airliner kicked off its third holiday stunt, this time taking the Dominican Republic by storm.

PEC

Redefining progress

Prince Edward County wants to make city dwellers long for a simpler, more authentic experience.

mexico

Amnesty fakes out travellers

To educate consumers on human rights violations in Mexico, the non-profit takes a cue from discount travel sites.

cabtransat

Taste of the Caribbean

Air Transat gave Torontonians a ride in a Cuban cab as part of its campaign to get Canadians into the sun.

carroussel2

Cirque du Soleil goes tropical

The Montreal-based circus has joined Club Med on a circus training program for the whole family.

HOTEL

Le Saint-Sulpice’s suite stories

The indie Montreal hotel opens the book on its art-inspired marketing focus, with a novel branded content push.