Travel+Tourism

Flight Light 1

WestJet’s smart nightlight projects a flight’s path

The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.

David Goldstein

View from the C-Suite: Destination Canada goes all in on data

CEO David Goldstein explains how Canada’s new “For Glowing Hearts” brand complements the tourism agency’s data-driven strategy.

dawsoncity

Dawson City crowdfunds a sequel to the Gold Rush

An online tourism campaign is selling perks and experiences to fund the dumping of new gold into the river.

KLM_

KLM highlights diversity and a sense of adventure

The airline continues to reunite families across the globe as part of an ongoing focus on the Canadian market.

Roots-Travelzoo

Roots and Travelzoo partner on branded vacations

The apparel retailer’s latest collaboration comes as it continues to evolve into a ‘premium outdoor lifestyle brand.’

airtransat

Air Canada in exclusive talks to acquire Transat

Canada’s largest airline is looking to establish a leadership position in the leisure travel market.

NS_Tourism

Nova Scotia asks locals to act as guides

Tourism Nova Scotia taps insiders and addresses misconceptions about how much there is to see and do in the province.

icebergsea

Helping tourists find icebergs near Newfoundland and Labrador

Target used real-time data and user content to address a common visitor pain point.

Holiday Inn Express-Hockey Legends Doug Gilmour and Guy Carbonne

Holiday Inn Express rekindles an Original Six rivalry

The hotel chain has NHL legends go head-to-head to promote its new breakfast menu among sports fans.

Black&Abroad

Black & Abroad wants to send Black travellers ‘back to Africa’

Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.

DSC_4865_LR

Quebec’s Tourism Alliance takes a documentary approach

A new web series aims to show off the province from the traveller’s point of view.

flyrefestival

How brands are celebrating April Fools Day

WestJet, Indochino and even the David Suzuki Foundation have some offers that may seem too good to be true.

black-friday-buy-computer-34577

Aimia lays out its post-Aeroplan plan

The company is focusing on providing tech solutions for clients and consolidating other services within loyalty and travel.

westjet

WestJet shows appreciation for one of its own

The airline spotlights how it has worked with Make-A-Wish, enforcing the role of “care” in its brand positioning.

Wildhood

GoRVing brings a piece of the outdoors to convention centres

An experiential installation asks people to get their heads into the RV mindset, literally.