Travel+Tourism

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Via wants to tell a story

How the national train service plans to get more Canadians on board with its brand.

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PEI has the answers

Tourism PEI’s new program hopes to connect Canadians with the island’s most authentic characters.

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What’s your entertainment personality?

The BIA for Toronto’s Entertainment District is taking a cue from BuzzFeed to get locals to explore the neighbourhood.

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Saying goodbye to the agency life

Meet the couple who have left agency life (but are still advertising) on their year-long adventure.

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British Airways tests your Canadianness

The airline is looking to attract Canadian millennial travellers by tapping into their sense of humour and national pride.

Pan-Am

Check it out: Getting Pan Am ready

A new Ontario Tourism spot puts the focus on the fans gearing up to watch the Games.

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Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.

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UP Express announces retail partners

A focus on iconic Toronto brands looks to give the service’s flagship station at Union a hyper-local feel.

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Sid Lee named AOR for Italian Trade Commission

The agency will help the organization promote authentic Italian food and wine in Canada to turn the tide away from imitators.

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Epic is On Instagram

Ontario Tourism is using Instagram video ads to target sports lovers with its new Pan Am Games spots.

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Toronto airport takes a holiday

Pearson International Airport’s latest activation invites passengers to begin their vacation before even boarding their flight.

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A new image for old Montreal

Tourisme Montreal goes simple and modern to create a cohesive picture of what the city has to offer travellers.