Travel+Tourism

HOTEL

Le Saint-Suplice’s suite stories

The indie Montreal hotel opens the book on its art-inspired marketing focus, with a novel branded content push.

games

Pan Am invades Toronto

The Ontario tourism corp is getting epic, haunting and anthemic for its first push to drum up excitement for the games.

Brent Lawrie - Megan

Brands of the Year: WestJet reaches new heights

Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.

magic fest

Magical mops and moments

Check out the latest optical illusion from the Festival de magie de Québec and Lg2.

contiki

Contiki starts a legend

How one Canadian campaign helped shift the travel co’s marcom budget to digital, with no regrets.

kayak

Kayak kicks off in Canada

Who wants to search for flights like they did during the Civil War? To target travel-happy Canadians, the flight aggregator goes after “old-fashioned” habits.

science centre

Yellow Submarine meets augmented reality

To promote its latest exhibit, the Ontario Science Centre is rocking like a hurricane with a new app.

rmhc

WestJet and Ronald McDonald tug at heartstrings

The pair are hoping for a repeat of the “Christmas Miracle” success, sending a dad to see his sick child for Father’s Day.

image_samantha

Air Canada finds a voice

With the brand’s biggest marketing push to date, the airliner and JWT are tapping into travellers’ emotions.

horse2

Booking.com shouts out women travelling alone

The accommodation site found around 50% of Canadian women would like to take a trip by themselves within the year.

RAC-0017 1024 x 576 Digital Office Net-15in LCD3

Ripley’s Aquarium launches a spring push

New OOH, print and digital ads from One Advertising promise 100% off boredom.

Airline innovation takes off

From Delta’s in-air mentorship program to Virgin’s Google Glass attendant, airlines beef up the customer experience.