Travel+Tourism

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An ideal marketer: Sean Durfy – Gold

Smiling at the sky, not even knowing why.’ That lyric by Sean Durfy’s favourite band from back home in Newfoundland could have been sung about him when he first migrated from Cornerbrook to Calgary a decade ago.

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Why it’s (still) good to be WestJet

WestJet, in the customer experience realm, has few rivals. It has managed to figure out that in the big, bad world of branding, customer service is almost everything.

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How GOT-JUNK? got on Oprah

Oprah. Dr. Phil. The View. Cityline. The list of high-profile shows Vancouver-based 1-800-GOT-JUNK? has landed on is impressive. Oh, and, after rebranding, sales are up 70%.

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Who are you?

Think big. Really big. Because viewing your brand as not just a bar of soap or a hunk of frozen meat – but rather as a solution for a greater consumer need – can lead to growth.

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The allure of the Vespa

With but a measly marketing budget, Vespa has managed to squeeze out a pretty impressive presence since its re-entry into Canada just shy of two years ago. The strategy? Create big buzz through celebs, co-branding and street marketing.

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How can marketers deal with the lofty loonie?

The jokes about the Canadian loonie stooping to the same level as the Mexican peso can stop now. They may have caused a chuckle about a year ago, when the dollar slumped to a shockingly low 65 cents against the U.S. greenback. But since then the dollar’s miraculous 25% climb to about 76 cents (at press time) has become no laughing matter. In fact, it’s been weighing heavily on the minds of those working in Canadian industries as varied as travel, automotive manufacturing and film production.

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Little plastic bottles of loyalty

Hotel amenities have always had their special charm for the forgetful traveller. Now many hotels are setting about consciously delighting their guests with branded bathroom products.

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Every dog has its day

High-end pet accessories are getting out of control as Fido becomes a surrogate kid

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Tremblant (finally) hires an agency

Intrawest resort gears up for ’180-degree shift’ in marketing strategy

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Lederhosen and you

How local messaging made Bavarian Week relevant to Quebecers

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‘Now we’re getting somewhere’

For GWP Brand Engineering, the essence of a brand, particularly for a start-up business, lies in the culture of the client. So when the Toronto-based agency met with the people behind Expedia.ca – a small group, but one that was highly passionate about travel – it was inevitable that their personalities would inform the online travel service’s platform, ‘Now we’re getting somewhere.’

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Triumph of the underdog

Being a challenger brand can pay off in a big way – if you have the right game plan

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Pardon Services Canada targets travelling criminals

Ever been to the big house? It can come back to haunt you, not to mention prevent you from vacationing in sunny Cancun if you don’t have that criminal record removed.

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Jetsgo goes to the office

There’s no place like the office lobby to reach business types. Just ask Jetsgo.

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Checking out the check-in specialists

Poor copywriting brings hotel site down.