Travel+Tourism

Greatbritain

Showing off what’s ‘Great’ in Britain

Britain’s national tourism agency, Visit Britain, targets travelling baby boomers with a new OOH and print campaign.

CTC

Canadian Tourism Commission travels to Oz

The first campaign by the CTC since the launch of its “Signature Experiences Collection” platform is being rolled out in Australia.

Whistler 4

Winter tourism humanizes the hills

Whistler and Newfoundland & Labrador give their snow pursuits personalities in this year’s winter promos.

Newfoundlandtourism

Newfoundland & Labrador evokes childlike curiosity

The new chapter of Newfoundland & Labrador Tourism’s “Find Yourself” campaign includes awareness-building TV and tactical print and online ads.

TourismBC

Tourism BC targets Toronto skiers

The travel association is reaching out to a new target, which includes Toronto, Washington and California, for its latest campaign.

TravelAlbertaElevator2

Travel Alberta brings the slopes to the elevator

The tourism co has created faux gondolas, aimed at whisking potential travellers in Calgary and California to the Rockies.

Travel-Alberta-Roots-2

Travel Alberta and Roots team up

The newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.

TravelAlberta

Travel Alberta gets winterized

The tourism co aims to show that it is a competitive travel destination with a new brand message and ad campaign.

edmontonzoo

Edmonton Valley Zoo takes a closer look

The Alberta attraction targets mothers and children with its new campaign.

YVR

Around Vancouver airport in 80 days

YVR commemorates its anniversary with a social media contest, with the winner living at the airport.

OT-image

Ottawa Tourism promotes non-political parties

The tourism co looks to change perceptions of Canada’s political capital with a multi-platform campaign that highlights its vibrant urban landscape.

EdgeWalk wide view

The CN Tower gets edgy

A pre-launch campaign for Edgewalk focuses on how people will feel while walking around the outside of the tower.

Pamela Griffith-Jones GTAA

Toronto Pearson takes off

With Pamela Griffith-Jones in the cockpit, the GTAA launches a new brand strategy it hopes will turn the airport into a must-visit destination.

News

BBR brings Outaouais logo to life

A new “living logo” for the region by Bleublancrouge collects data and turns it into an ever-changing design.

News

RBA Advertising wins Cayman Islands

The Toronto-based shop remains the tourism co’s AOR (including media) following a review.