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Travel+Tourism

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RBA Advertising wins Cayman Islands

The Toronto-based shop remains the tourism co’s AOR (including media) following a review.

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Tourism PEI cooks up a show

The government organization has signed up famous TV chef Michael Smith for a cooking show featuring the province’s famous potatoes, mussels, lobsters and oysters.

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Real vs. Fake Lake? Jump in, says LifeExperiences.ca

After erecting a billboard that pokes fun at G20′s ‘fake lake’ controversy, LifeExperiences.ca was approached by a beer brewery who wants in on the joke.

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PR

Just in time for Cannes, we round up the best in Canadian PR.

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Tourism ‘cheaters’ storm Toronto and Montreal

Perceived rivals Tourism Toronto and Tourisme Montréal have ‘reconciled’ to launch a cheeky new campaign featuring ‘mobile hotel rooms’ – that also double as confessional booths – for urbanites in need of immediate absolution.

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Blog: Aeroplan in Africa

The loyalty program goes ‘beyond miles’ with the Stephen Lewis Foundation to the 2010 Grandmothers Gathering.

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Talking ’bout my (green) reputation

Perception vs. reality: how do brands like Walmart, Unilever, Levi’s and Fairmont measure up?

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Aeroplan lifts off into mass media

The loyalty program launches its first media campaign since 2006 to reinvigorate the brand and take on the competitive loyalty program environment.

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Atacama Blog: Stefan Danis gears up for the race

Mandrake’s CEO, Stefan Danis, blogs about running 250 km unaided in the Atacama Desert to raise funds for NABS.

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Via targets future biz travel

Jonesing for some home cooking and clean laundry? Montreal-based Via Rail is betting that a lot of first-year university students are. Its latest campaign, by Ogilvy Montreal, features images of empty fridges and piles of dirty laundry with cheeky headlines like ‘Miss Mom’s cooking?’

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Carat Canada: Simplicity Lounge Campaign, Philips Canada

This highly-targeted, experiential campaign evolved from the idea of creating a calm oasis in one of the busiest, most stressful environments – Toronto’s Pearson International Airport. As the lounge concept developed, multiple layers of communication reinforcing Philips ‘simplicity’ positioning were added, and the result was a cohesive, integrated effort that hit the bull’s-eye.

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Mickey Mouse passport patrol

Disney marched its team of uniformed ambassadors across Canada late last month, where they handed out copies of ‘Passport to Dreams.’ The booklet gives info on deals at Walt Disney World in Florida, along with passport application forms.

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Sustainably developed ambient media

No media budget? No problem! Vancouver-based eco-friendly paper co Hemlock has spruced up its packaging to stand out in offices.

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Cruise co bows first brand work

You know you need a vacation when your iron starts looking like a cruise ship.

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Watercooler: Asking Canadians which airline do you think gives the best brand experience?

WestJet: 52.54%