Travel+Tourism

Priceline

Grip wins AOR assignment with Priceline

With a mandate from the discount travel website, the Dentsu agency welcomes its first major U.S. opportunity.

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TuGo enlists Engine Digital for strategic assignment

The digital consultancy will help the travel insurance company revamp the way it engages with customers.

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CIBC goes after seasoned travellers with Aventura

The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.

NL Tourism2

Newfoundland and Labrador wants travelers to create their own stories

The province’s tourism agency unveils the first of 15 planned print ads as part of its new story-driven campaign.

Flair-Airlines

What do consumers want from a low-cost carrier?

Flair’s head of marketing discusses what customers can expect from the rebranded airline as competition heats up.

rockymountaineer

Rocky Mountaineer’s sensorial narrative

A new campaign takes an integrated storytelling approach to capture the entirety of the travel company’s unique experience.

Swoop

Swoop lands on a content-led approach

WestJet’s new discount carrier helped reunite a family in Las Vegas in the third phase of its early marketing efforts.

gobus

GO Transit positions itself as an automotive disruptor

For its first appearance at the Canadian International Auto Show, the agency aims to show public transit in a new light.

Web

Would you trade two hours for a trip to the Yukon?

Tourism Yukon and Air Yukon have partnered on a contest to shift perceptions about how easy it is to get to the territory.

MEC-2

MEC goes experiential with adventure travel arm

The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.

nfldtourism

Embracing Newfoundland and Labrador’s tall tales

Target’s latest tourism ad for the province puts the emphasis on its people and the stories they have to tell.

AirCanada-Roots

Air Canada and Roots make a long flight more comfortable

The retailer gave away cozy sweats on the airline’s longest international flight.

richmond

Tourism Richmond picks Wasserman as digital agency

The Vancouver shop will help the tourism board extend a recently launched platform into online channels.

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

Air Canada

Air Canada taps the emotion of flying home for the holidays

The airline helps customers, both at home and abroad, come home more often as part of its latest “Fly The Flag” execution.