Travel+Tourism

SMITH-Air Canada Vacations and SMITH partner to reimagine vacati

Air Canada Vacations picks Smith

As digital transformation AOR, the agency will develop new personalized experiences for travelers.

WestJet-WestJet to purchase Boeing 787-9 Dreamliners

Rethink named lead agency for WestJet

The shop will handle strategy and creative as the airline continues its focus on global expansion.

Transat

Transat offers tips to European travellers

The airline wants vacationers to see its employees as expert travel guides.

QuebecTourism1

Quebec tourism alliance shifts to year-round approach

The tourism group has launched the “Let Go” platform to reach travelers with documentary-style, influencer-inspired content.

CAA_1

CAA renews push around travel insurance

The auto club continues to promote its broader value proposition to consumers through experience-focused creative.

GoRVing

GoRVing broadens ‘Wildhood’ messaging

A new campaign asks children and adults alike to reconnect and live more freely.

Yukon

Tourism Yukon urges Canadians to visit now

Why wait to visit the territory’s beautiful mountainous landscapes, the tourism body asks.

Air Canada_Olympics

Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.

tikifeatured

Contiki creates a helpful travel bot

Dubbed Tiki, the bot helps young travelers through the process of choosing from more than 300 potential trips.

transatreview

Transat holds an intervention for the over-worked

The travel company tricks employees to show the importance of taking a vacation.

WestJet-WestJet welcomes Alfredo C- Tan as Chief Digital and Inn

WestJet hires chief digital and innovation officer

Former Facebook exec Alfredo C. Tan will help launch an innovation centre in Toronto to support the airline’s global expansion.

Via Rail2

Via Rail says goodbye to winter driving

The company refreshes the creative approach to its “Why don’t you take the train?” message.

Screen Shot 2017-12-08 at 10.14.06 AM

Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

westjet2017christmas

WestJet sees Christmas through the eyes of children

The airline enlisted young experts to create 12 “miracles” that represent their idea of holiday joy.

vancouversunset

McCann wins Tourism Vancouver

The agency will tap its international connections to lead the “second phase” of the city’s destination branding work.