Travel+Tourism

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Air Canada reveals proposal to acquire Aeroplan

A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.

emiratesVR

Tech in Action: A virtual preview of your next flight

Emirates uses VR to show travelers the kind of experience they can expect on their next flight.

Porter-featured

Porter joins competitor airlines with new entry-level fare

The company’s new offering falls within a North American-wide trend that’s several years in the making, says CMO Kevin Jackson.

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Travel Alberta names new agencies

C&B Advertising, Initiative, Isobar and Cardinal Path will help the organization turn the province into a “destination brand.”

Parks Canada

Parks Canada focuses on the memories

How the park service is continuing to increase visits after giving away millions of free passes during Canada’s 150th.

Marriott

The drive towards experience-based travel

Marriott and Airbnb expand their programs in a bid to capture travellers hungry for something more.

WESTJET- an Alberta Partnership-Innovation soars to new heights

WestJet hacks the future of air travel

Working with tech partners like Facebook, Google and Amazon, the airline aimed to signal a move toward a more tech-focused future.

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Ireland+Hall picks up luxury real estate client

The boutique agency will handle Canadian PR for The Fives Beach Hotel and Residences.

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Check it out: Via Rail gives new life to an old train

For its 40th anniversary, the rail service melted down a car to make tickets for trips across Canada.

Westjet

WestJet renews Las Vegas experiential push

Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.

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RBC and WestJet to launch new loyalty program

Ampli is the latest entrant into the already active coalition loyalty program space.

fallsviewfomo

Fallsview taps into the fear of missing out

The resort’s latest annual campaign encourages friends to visit for an experience that goes beyond the casino.

Via Rail

Via Rail skips the traffic talk

The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.

Taco Bell Canada

Taco Bell sends fans to Texas

The QSR is promoting its latest Naked Chicken Chalupa creation by giving away a trip to a ranch.

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Tech in Action: Turning people into holograms

Thalys shows what makes Brussels special by creating virtual monuments out of its residents.