Travel+Tourism

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Atacama Blog: Stefan Danis gears up for the race

Mandrake’s CEO, Stefan Danis, blogs about running 250 km unaided in the Atacama Desert to raise funds for NABS.

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Via targets future biz travel

Jonesing for some home cooking and clean laundry? Montreal-based Via Rail is betting that a lot of first-year university students are. Its latest campaign, by Ogilvy Montreal, features images of empty fridges and piles of dirty laundry with cheeky headlines like ‘Miss Mom’s cooking?’

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Carat Canada: Simplicity Lounge Campaign, Philips Canada

This highly-targeted, experiential campaign evolved from the idea of creating a calm oasis in one of the busiest, most stressful environments – Toronto’s Pearson International Airport. As the lounge concept developed, multiple layers of communication reinforcing Philips ‘simplicity’ positioning were added, and the result was a cohesive, integrated effort that hit the bull’s-eye.

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Mickey Mouse passport patrol

Disney marched its team of uniformed ambassadors across Canada late last month, where they handed out copies of ‘Passport to Dreams.’ The booklet gives info on deals at Walt Disney World in Florida, along with passport application forms.

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Sustainably developed ambient media

No media budget? No problem! Vancouver-based eco-friendly paper co Hemlock has spruced up its packaging to stand out in offices.

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Cruise co bows first brand work

You know you need a vacation when your iron starts looking like a cruise ship.

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Watercooler: Asking Canadians which airline do you think gives the best brand experience?

WestJet: 52.54%

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On a wing and a smile

The campaign calls Canada a country of people who like to go their own way.

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Doughboy leaves kitchen

With a little help from Toronto animation house Topix, Pillsbury and agency Saatchi & Saatchi New York have taken the popular Doughboy spokescutie up a mountain to show what a seemingly impossible achievement it is to make frozen biscuits that taste homemade.See the spot in our screening room at www.strategymag.com/screeningroom.

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Fairmont’s new position to respond to consumer trends

Hotel chains have to deal with the ever-fickle consumer. So Fairmont Hotels & Resorts has created the position of director, product and service strategy, and appointed Jon Mamela, previously the brand’s director of relationship management, to the role.

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Hires that make you go hmmm…

MARKETERS

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Courting a new customer

It’s like a marriage gone sour. Americans used to drive over the border in droves, lured by a high exchange rate and a welcoming border setup. But just like most Hollywood relationships, an infatuation that was once hot and heavy has gone downhill rather quickly.

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Salvation Army gives us chills

Sally Ann wants you to see what most don’t.

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Gilbert + Davis dip into wine

Talk about full service. Toronto-based ad agency Gilbert + Davis went all out for a group of 19 growers and one winemaker on the Niagara Peninsula, handling everything for a new launch, save stomping the grapes. Not only did they do the marketing for the new wine brand 20 Bees, they also conceptualized and named the product.

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Fido fetches urbanites with pomo take on old tales

Fido’s getting fresh this Christmas, with a charming new holiday campaign that features a stylish young Scrooge and a youthful, urban Mr. and Mrs. Claus. Oh, and a dog. Of course.