Travel+Tourism

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FCB wins larger mandate with Air Canada

The agency’s Montreal and Toronto offices will handle global retail communications as part of the assignment.

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Tech in Action: Marriott’s connected hotel room

The hotel chain partners with Samsung to explore how IoT could improve hospitality.

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Air Canada puts its Dreamliner in VR

The airline gives an interactive tour of its top-of-the-line plane to engage business flyers, international markets and travel agents.

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Amazon launches Alexa in Canada

How local brands are working with Amazon’s AI assistant now that it has officially arrived.

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2017 Strategy Awards: Ontario Tourism’s search for the familiar

The interactive campaign encouraged people to guess the locations of the imagery used.

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2017 Strategy Awards: Montréal’s ironic apology

Montréal apologizes to its neighbours for the racket caused by its 375th birthday celebrations.

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What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

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Tech in Action: KLM uses VR for PR

The airline’s cheeky new experience targets budget travellers.

Travel

Travel Alberta takes a breath of fresh content

How the brand is moving from being a campaign marketer to an “always on publisher.”

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Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.

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Yukon’s marketer on bringing novelty north

A new take on northern lights viewing is the latest way the territory is capitalizing on changing travel behaviour.

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Sunwing endeavours to make travel ‘browsable’

The travel co’s head of retail explains why the brand wants Canadians to shop more like Brits.

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Whitby embarks on a rebranding project

What is Whitby? The town is asking residents as part of an open, engaged feedback campaign.

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Parks Canada picks Ogilvy Montreal

The agency will lead strategy and creative development for the government organization’s new national campaign.

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Freshii takes its menu to the skies

A new deal with Air Canada brings some of the brand’s menu to North American flights.