Travel+Tourism

whistler

Check it out: A ‘Rolling Snow Report’ from Whistler

The execution showed rain-soaked Vancouverites how much snow they’d find just a short drive away.

canadaair

Check it out: WestJet ‘rebrands’ as Canada Air

The airline pokes fun at its competition and Canada 150 ads in an announcement suspiciously close to April 1.

tqc

Tourisme Quebec focuses on its full offering

A new campaign and interactive documentary aims to show the diversity of things to do on a trip to the province.

transatlondon

Transat goes to Europe

How the insights driving the brand’s latest creative differ from its tropical destination marketing.

tourismtoronto

Recognizing what makes up Toronto

The city’s tourism organization positions a culturally progressive urban hub as “Canada’s downtown.”

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

Hotesl

Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

marriott

Marriott redesigns app for deeper customer experience

Ease of use and personalized suggestions turn the hotel’s mobile experience into a “personal concierge.”

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Destination Canada picks new agency partners

The tourism organization selects new digital and media partners to build on its established content strategy.

virgintrain

Tech in Action: Data that drives you crazy

Virgin Trains prompts drivers to consider alternative transportation using real-time traffic data and image recognition.

aircanada

Air Canada flies the country’s ‘newest family’

A timely new video shows the airline helping reconnect a refugee family on Canadian soil.

Via2

Winter gives Via another chance to change driver behavior

“Why don’t you take the train?” enters a second phase as roads turn treacherous.

OTMPC

Ontario Tourism’s CMO takes over as president

Lisa LaVecchia’s priorities and expectations for marketing the province in 2017

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Red takes off with NewLeaf Travel

The new, low-cost entrant to the air travel category is one of four new accounts recently picked up by the agency.

Hotels

Branded lodgings on the rise

Birks, West Elm and Equinox Fitness add hospitality to their brand mix.