Travel+Tourism

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Quebec tourism alliance shifts to year-round approach

The tourism group has launched the “Let Go” platform to reach travelers with documentary-style, influencer-inspired content.

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CAA renews push around travel insurance

The auto club continues to promote its broader value proposition to consumers through experience-focused creative.

GoRVing

GoRVing broadens ‘Wildhood’ messaging

A new campaign asks children and adults alike to reconnect and live more freely.

Yukon

Tourism Yukon urges Canadians to visit now

Why wait to visit the territory’s beautiful mountainous landscapes, the tourism body asks.

Air Canada_Olympics

Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.

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Contiki creates a helpful travel bot

Dubbed Tiki, the bot helps young travelers through the process of choosing from more than 300 potential trips.

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Transat holds an intervention for the over-worked

The travel company tricks employees to show the importance of taking a vacation.

WestJet-WestJet welcomes Alfredo C- Tan as Chief Digital and Inn

WestJet hires chief digital and innovation officer

Former Facebook exec Alfredo C. Tan will help launch an innovation centre in Toronto to support the airline’s global expansion.

Via Rail2

Via Rail says goodbye to winter driving

The company refreshes the creative approach to its “Why don’t you take the train?” message.

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Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

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WestJet sees Christmas through the eyes of children

The airline enlisted young experts to create 12 “miracles” that represent their idea of holiday joy.

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McCann wins Tourism Vancouver

The agency will tap its international connections to lead the “second phase” of the city’s destination branding work.

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FCB wins larger mandate with Air Canada

The agency’s Montreal and Toronto offices will handle global retail communications as part of the assignment.

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Tech in Action: Marriott’s connected hotel room

The hotel chain partners with Samsung to explore how IoT could improve hospitality.

aircanadaVR

Air Canada puts its Dreamliner in VR

The airline gives an interactive tour of its top-of-the-line plane to engage business flyers, international markets and travel agents.