Western Canada

BC

Check it out: BC Hydro makes energy saving apparent

A new campaign visualizes just how much of a difference following energy-saving tips can make.

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Inside WestJet’s fight for the skies

In two decades, the airliner went from being a challenger brand to one that upstarts want to challenge.

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CASSIES Bronze: Kokanee’s Peak Brew

The beer brand brewed batches using local snow, winning over western Canadian hearts.

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Verdict: Milk West bites into branded content

How the “Snack Time” series has gained a strong online following among the teenage target.

Lotus

Lotus Awards winners revealed

A total of 153 awards were given out last night, with Rethink taking the Best in Show prize.

Zag

Zag Bank’s instant ads

The Desjardins-owned brand launches its first mass campaign, showing off its quick features.

NeoStrata

NeoStrata goes red carpet

The skincare brand partners with the Vancouver International Film Festival to get more women trying its products.

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Dare Vancouver becomes Camp Pacific

The Vision7 shop gets a new name and office, but will retain its current client base.

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Canadian Tire goes big with digital

The retailer is hoping to hook younger customers with its new interactive “showcase” store.

PIRCS

Check it out: Don’t be a speeding loser

The Partners in Road Construction Safety’s new campaign brings shame back to getting a ticket.

Kokanee

Kokanee moves mountains

The beer brand tapped into Western Canada’s mountain-dwellers to help create its new peak-season brew.

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ClearlyContacts opens first brick-and-mortar store

The e-retailer’s first physical store opens in Vancouver this spring, and will integrate social and digital elements using the same “Virtual Mirror” tool it provides online.

Radio

Covenant House changes its tone

The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.

News

BC Lions pounce on DDB Canada

As AOR, the agency’s Vancouver office will work on refreshing the Lion’s brand and expanding its fan base.

News

DDB’s gang life antidote

Gang culture has infected the streets of Vancouver.