Western Canada

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Dare Vancouver becomes Camp Pacific

The Vision7 shop gets a new name and office, but will retain its current client base.

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Canadian Tire goes big with digital

The retailer is hoping to hook younger customers with its new interactive “showcase” store.

PIRCS

Check it out: Don’t be a speeding loser

The Partners in Road Construction Safety’s new campaign brings shame back to getting a ticket.

Kokanee

Kokanee moves mountains

The beer brand tapped into Western Canada’s mountain-dwellers to help create its new peak-season brew.

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ClearlyContacts opens first brick-and-mortar store

The e-retailer’s first physical store opens in Vancouver this spring, and will integrate social and digital elements using the same “Virtual Mirror” tool it provides online.

Radio

Covenant House changes its tone

The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.

News

BC Lions pounce on DDB Canada

As AOR, the agency’s Vancouver office will work on refreshing the Lion’s brand and expanding its fan base.

News

DDB’s gang life antidote

Gang culture has infected the streets of Vancouver.

News

OMD Canada: Txt in to Get Toasted – McDonald’s Canada

Talk about a virtual world! This campaign was built around sampling without actually giving out any product.

News

No more pencils. No more (note)books

Ah, customer feedback. So vital, yet such a pain to collect and analyze.

News

Brands can play at this mall

A Cathay Pacific airplane landed in B.C.’s Richmond Centre Mall late last month, giving young kids a place to burn some energy. And according to Leslie Matheson, marketing director at Richmond Centre, which has traffic counts of up to 12.5 million each year, the mall is looking to add more branded playgrounds targeting an older kid demo in the near future. 

News

Optimism at Portage and Main

Being a prairie town, Winnipeg lacks the peaks and valleys of other markets – both geographic and economic. Little bothered by symptoms of SARS or herds of mad cows, Winnipeg has managed a slow and steady build over the last half decade, with client losses offset by gains in other areas. In fact, there may even be a whiff of optimism in the air at Portage and Main.