Wines+Spirits

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The gin is in

Craft distilling is catching on, and brewers are getting in on the mix.

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J.P. Wiser’s shifts its focus to craftsmanship

A new campaign and tagline for the whisky brand aims to hit on a consumer trend with mass appeal.

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A&C picks up eight new assignments

Rexall, Kenneth Cole and Woodbine Entertainment are among the recent wins for the communications shop.

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SAQ names Cossette lead integrated agency

Quebec’s liquor retailer combines its marketing assignments as focus shifts to customer relationships.

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Cundari wins new wine accounts

The agency will lead creative, strategy and media for the Yellow Tail and Santa Margherita brands in Canada.

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Captain Morgan renews focus on the East Coast

Stories told around the bar position the Diageo brand as the ambassador of fun.

Polar Ice Vodka-Polar Ice vodka announces national partnership w

French’s and Polar Ice shake up the Caesar

How the brands are using their Canadian roots to their advantage for a retail partnership.

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Wiser’s moves up-market to follow drinkers’ dollars

Corby’s Keeshan Selvakumar goes for the whitespace in the brown liquor business by investing in premium.

Sun-Rype Products Ltd--It-s About Time- SunRype Launches New Pre

SunRype joins the cider game

The B.C. company debuts a new product as part of its diversification strategy.

Georgian Bay Spirit Co--Georgian Bay Spirit Co - Vodka Smash

Georgian Bay Spirit brings new craft cocktail to market

The canned vodka drink taps into consumers’ taste for less sweet and more premium.

FortyCreek

Check it out: Forty Creek finds a good place on TV

The whisky brand is embarking on its most expensive campaign yet as it aims to tell its brand story to Canadians.

National Caesar Day-Dan Levy Creates the Official Caesar of 2017

Mott’s Clamato adds a dollop of comedy

The brand taps actor Dan Levy to support its Caesar-focused social contest.

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Polar Ice goes bear-less

Why the vodka brand has made a temporary change to its bottle design.

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Taxi named AOR for Beam Suntory

The agency will provide creative and strategy for the company’s portfolio of spirits brands, including Canadian Club.

_RJM6439-Cred Milk Creative Communications

Check it out: Constellation Brands’ historic pop-up

Winemaker works its wares into Canada’s 150-year history with an “edible museum.”