Wines+Spirits

Beverage alcohol

How beverage alcohol brands can tap millennial sobriety

Why many in the segment are drinking less, and looking for new and interesting offerings when they do.

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‘Not’ a Wine Shop pop-up uncorks in Toronto

The Living Vine gets the word out about private imports and LCBO Destination Collection varieties.

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LCBO names new VP of marketing

Vanda Provato moves from coffee to alcohol, with a mandate to bring more data insights to the crown corp’s marketing.

SMaller-agency

Smaller Agency launches with ‘think big’ ethos

The Toronto-based agency will never grow beyond 12 staff and is already working on a portfolio of beverage and cannabis clients.

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Tech in Action: Bombay Sapphire combines art and science

The gin brand enlists a pair of robotic arms to help more people contribute to its creativity-focused positioning.

Jackson Triggs

View from the C-Suite: ‘Unleashing’ creativity in the wine business

Andrea Hunt, SVP and CMO of Arterra Wines, is looking to bring creativity to a category often stymied by convention.

Corby-CEO

View from the C-Suite: Corby distills a premium gin strategy

How the company is building off renewed interest in gin, launching a strategy for Ungava that’s based on millennial consumption habits.

Insta-Asset

Why Jameson is giving out free tattoos

The whiskey brand is emphasizing its accessibility and creating a link to summer with a parlor at Toronto’s Stackt market.

Social Lite

Social Lite Vodka continues to innovate

Five years in, chief growth officer Neetu Godara reflects on driving growth in RTD with new products and a grassroots campaign.

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Nutrl wants drinkers to see other people

The ready-to-drink vodka brand introduces a new product line with a sequel to its launch campaign.

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Wine Rack invites Canadians to relax

The wine and cider retailer is expanding its summer campaign across 164 stores through the summer months.

Strawberry Lemonade

Beefeater tickled Pink with new launch

Corby brings its strawberry spirit to Canada as the market for gin grows.

Sean-MacLeod

View from the C-Suite: Andrew Peller’s new consumer-centric strategy

EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.

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LCBO picks Lg2 as new AOR

The crown corp consolidates two previously separate assignments with the agency’s Toronto office.

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Baycrest brings The Brain Project into the LCBO

A partnership with Barefoot Wine & Bubly aims to make the art associated with the initiative more accessible.