Wines+Spirits

LCBO Exterior1

LCBO picks Lg2 as new AOR

The crown corp consolidates two previously separate assignments with the agency’s Toronto office.

01-03-2019-(rachel)-BFC-Brain-Project-Social-Post-v9

Baycrest brings The Brain Project into the LCBO

A partnership with Barefoot Wine & Bubly aims to make the art associated with the initiative more accessible.

Corby-featured

Corby merges whisky with hockey fandom

The company’s JP Wiser’s whisky brand has partnered with the NHL Alumni Association on an “Alumni Whisky Series.”

HillStreet2

Hill Street asks Canadians to go alcohol-free

The non-alcoholic beverage company is leveraging a “Dry January” movement in its first integrated marketing campaign.

LCBO-gifting

LCBO launches holiday gifting assistant

The crown corp is aiming to give shoppers another way to navigate its selection for gift recommendations.

Nutrl

Nutrl Vodka Soda shifts away from sweet

The B.C. ready-to-drink cocktail brand is running its second mass campaign to drive awareness before next summer.

Iceberg_Float

Iceberg Vodka gets a new look

The Canadian-owned and made vodka brand plays up its roots to stand out in a crowded market.

Beattie's

Beattie’s rides the craft wave

The Ontario distillery has launched its first campaign, promoting the brand’s farming roots.

Splash

Sleeman launches Splash Spiked in new division

The no-sugar-added ready-to-drink alcoholic beverage line aims to make the most of consumer health trends.

GrandMarnier1

Grand Marnier reintroduces itself to Canadians

Following a long marketing hiatus, the premier spirit launches a new campaign focusing on its two main ingredients.

oldbloodginstory

Old Blood Gin creates its own story

To stand out in a category dominated by older spirits, the challenger brand tells far-fetched tales about its origin.

Campari2

The final piece of Campari’s route-to-market strategy

By opening an office in Montreal, the spirits company is taking greater control of its marketing and distribution in Canada.

David Pullara

Hill Street’s first CMO to help launch cannabis-infused beverage line

David Pullara will help the alcohol-free beverage co. enter the space following cannabis legalization.

Boreale_lg2_Relais_01_15032018

Boreal beer shop a conduit for innovation

With its natural elements and local merchandise, the Quebec brewery’s first store serves as an extension of the brand.

Nutrl1

Nutrl Vodka Soda’s mass-market approach

The ready-to-drink challenger brand’s campaign asks consumers to “break up” with traditional alcoholic beverages.