Wines+Spirits

Polar Ice Vodka-Polar Ice vodka announces national partnership w

French’s and Polar Ice shake up the Caesar

How the brands are using their Canadian roots to their advantage for a retail partnership.

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Wiser’s moves up-market to follow drinkers’ dollars

Corby’s Keeshan Selvakumar goes for the whitespace in the brown liquor business by investing in premium.

Sun-Rype Products Ltd--It-s About Time- SunRype Launches New Pre

SunRype joins the cider game

The B.C. company debuts a new product as part of its diversification strategy.

Georgian Bay Spirit Co--Georgian Bay Spirit Co - Vodka Smash

Georgian Bay Spirit brings new craft cocktail to market

The canned vodka drink taps into consumers’ taste for less sweet and more premium.

FortyCreek

Check it out: Forty Creek finds a good place on TV

The whisky brand is embarking on its most expensive campaign yet as it aims to tell its brand story to Canadians.

National Caesar Day-Dan Levy Creates the Official Caesar of 2017

Mott’s Clamato adds a dollop of comedy

The brand taps actor Dan Levy to support its Caesar-focused social contest.

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Polar Ice goes bear-less

Why the vodka brand has made a temporary change to its bottle design.

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Taxi named AOR for Beam Suntory

The agency will provide creative and strategy for the company’s portfolio of spirits brands, including Canadian Club.

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Check it out: Constellation Brands’ historic pop-up

Winemaker works its wares into Canada’s 150-year history with an “edible museum.”

Motts

Mott’s mixes up the Caesar

A new Clamato product targets at-home bartenders as the brand continues its innovation strategy.

Jager

Jagermeister calls out its craft

A subtle design change on the outside speaks to all that goes into a bottle of the spirit.

svedka

Check it out: A Bloody Mary picks a winner

Svedka Vodka helps football fans predict the playoffs with a seemingly psychic cocktail.

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JP Wiser’s moves to No Fixed Address

Changing category dynamics prompted the whisky brand to switch up its AOR.

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What’s trending for 2017?

From crickets to wine, here are just a few insights into what’s hot for the year ahead.

Copied from Media in Canada - 1-1-2

Buy your tree from Bacardi

A pop-up Christmas tree market aims to build a connection between the rum brand and the holiday season.