Wines+Spirits

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Wine Rack invites Canadians to relax

The wine and cider retailer is expanding its summer campaign across 164 stores through the summer months.

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Beefeater tickled Pink with new launch

Corby brings its strawberry spirit to Canada as the market for gin grows.

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View from the C-Suite: Andrew Peller’s new consumer-centric strategy

EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.

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LCBO picks Lg2 as new AOR

The crown corp consolidates two previously separate assignments with the agency’s Toronto office.

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Baycrest brings The Brain Project into the LCBO

A partnership with Barefoot Wine & Bubly aims to make the art associated with the initiative more accessible.

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Corby merges whisky with hockey fandom

The company’s JP Wiser’s whisky brand has partnered with the NHL Alumni Association on an “Alumni Whisky Series.”

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Hill Street asks Canadians to go alcohol-free

The non-alcoholic beverage company is leveraging a “Dry January” movement in its first integrated marketing campaign.

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LCBO launches holiday gifting assistant

The crown corp is aiming to give shoppers another way to navigate its selection for gift recommendations.

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Nutrl Vodka Soda shifts away from sweet

The B.C. ready-to-drink cocktail brand is running its second mass campaign to drive awareness before next summer.

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Iceberg Vodka gets a new look

The Canadian-owned and made vodka brand plays up its roots to stand out in a crowded market.

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Beattie’s rides the craft wave

The Ontario distillery has launched its first campaign, promoting the brand’s farming roots.

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Sleeman launches Splash Spiked in new division

The no-sugar-added ready-to-drink alcoholic beverage line aims to make the most of consumer health trends.

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Grand Marnier reintroduces itself to Canadians

Following a long marketing hiatus, the premier spirit launches a new campaign focusing on its two main ingredients.

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Old Blood Gin creates its own story

To stand out in a category dominated by older spirits, the challenger brand tells far-fetched tales about its origin.

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The final piece of Campari’s route-to-market strategy

By opening an office in Montreal, the spirits company is taking greater control of its marketing and distribution in Canada.