Wines+Spirits

Into the Vine

VQA Wines toasts to cultural experiences

Ontario’s wine authority builds off its platform to host a deconstructed, multi-sensory tasting.

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Constellation acquires stake in Canopy Growth

The alcohol giant will provide marketing support and collaborate on a new drink with the Canadian cannabis producer.

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Gravity and Substance strike a strategic partnership

The two agencies partner to provide English and French creative to clients, starting with location-specific work for Jameson.

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Georgian Bay Spirit Co. crafts new content

The canned cocktail maker taps 1960s-era Canadiana for its new marketing strategy.

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Forty Creek gets a facelift

The whisky brand revamps its packaging for the first time in its 25-year history.

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Smirnoff urges people to ‘stay open’ in new platform

The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.

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Tech in Action: Patron gives an in-depth tour with AR

The tequila brand lets users create a virtual distillery to learn more about its premium products.

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2017 Brands of the Year: Cheers to SAQ’s CRM success

Quebec’s liquor retailer makes it very personal.

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The gin is in

Craft distilling is catching on, and brewers are getting in on the mix.

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J.P. Wiser’s shifts its focus to craftsmanship

A new campaign and tagline for the whisky brand aims to hit on a consumer trend with mass appeal.

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A&C picks up eight new assignments

Rexall, Kenneth Cole and Woodbine Entertainment are among the recent wins for the communications shop.

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SAQ names Cossette lead integrated agency

Quebec’s liquor retailer combines its marketing assignments as focus shifts to customer relationships.

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Cundari wins new wine accounts

The agency will lead creative, strategy and media for the Yellow Tail and Santa Margherita brands in Canada.

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Captain Morgan renews focus on the East Coast

Stories told around the bar position the Diageo brand as the ambassador of fun.

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French’s and Polar Ice shake up the Caesar

How the brands are using their Canadian roots to their advantage for a retail partnership.