Women

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The paradox of the working mom

All mothers are obliged to be hardworking multi-taskers. But the 65% of Canadian moms who also hold down jobs are veritable whirling dervishes from sunrise to sunset and then some.

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Stalking mom

With a frenetic dawn-to-dusk dash passing for normal in a working mother’s life, marketers can find getting some face time pretty tough. But thinking like a working mom, and hanging out where she hangs out, can give any marketer a head start.

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Working women by the numbers

* 46.4% of Canada’s labour force, or 2,316,530 workers, are female

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Baby money!

Marketers go direct to reach new mothers before brand preferences set in

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French watchdogs rip into cosmetics labelling

You can view it as an interesting legal issue, but, from a manufacturer’s perspective, including French-language ingredients on cosmetics labels is nothing but a pain in the butt.

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Pre-empting the competition

Beauty demands innovation, but are market leaders making it easy for copycats?

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The YWCA, not the YMCA

Talk about a challenge. Your roots date back to the buggy whip. But few have a clue as to what your organization actually does. The YWCA is hoping to change all that with a new on-air branding campaign designed to get to the heart of what Canada’s oldest – since 1893 – and largest women’s organization is all about.

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New quarterly targets professional Asian Canadian women

This month will see the debut issue of Jasmine magazine, a Toronto-based independent quarterly designed with the Asian-Canadian professional woman in mind. The magazine will be available at Chapters and Indigo bookstores in Toronto, Vancouver, Montreal, Calgary and Edmonton – all centres with major Asian populations.

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Beauty junkies get their fix

Cake Beauty increases sales by 42% in its second year

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Bringing the spa home

Beauty marketers tap into 16% year-over-year spa industry growth

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‘A little something for baby…A little something for Mom’

New mothers have a wealth of responsibilities – not to mention purchase decisions – to contend with. Thus, they are highly sought after by marketers, since they must make a plethora of new brand choices for their babies, while their own brand loyalties may be in a state of flux.

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Scarlett: Editorial content needs work, say buyers

The first issue of Scarlett magazine shows promise, say buyers, but the spring entry needs to fine-tune and diversify its editorial content if it wants to succeed in the long term.

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‘Dermocosmetics’ harness Botox hype

New skin-care products tap pharmaceutical channels to tout plastic-surgery results

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Finger wagging is futile in female consumer book

There’s a weekend I’ll never get back again.

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Cozying up to the fashionistas

Canadian fashion events hike sponsor support