Women

Content

Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.

Bobbi Brown, Charlotte Tilbury, Kiehl's

Holt Renfrew adds ecommerce

The revamped retailer website also includes two new online magazines.

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Just #CoverTheAthlete, please

John St. creatives Jessica Schnurr and Hannah Smit take on sexist media commentary.

Dodge 2

Female empowerment (finally) comes of age

Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.

Fortnight

Check it out: Burn your bras

Toronto’s Fortnight Lingerie puts flame to padding, encouraging women to “#BustOut.”

Famous

Listen up, it’s tea time

The Famous Five Foundation and Critical Mass team up to let people hear one of history’s most important conversations.

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Dove Canada finds a social niche

The Unilever brand partners with social media creator “Mama Bee” for its latest self-esteem push.

Saks

Saks Fifth Avenue’s Toronto love affair

The retailer, set to open new locations in 2016, generates buzz with a romance and celebrity-fuelled social video.

Addition

Addition Elle expands to U.S.

The Canadian plus-size retailer brings its collections south through Lord & Taylor.

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Ikea explores some possibilities

The retailer wants to move from page admiration to purchases with its new catalogue campaign.

Shoppers

Shoppers rebrands women’s health program

The retailer revamps its CSR and annual fundraising program, and brings on a new partner.

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When swiping right goes wrong

Marketelle’s Jessie Sternthal on why brands should rethink their relationships with dating apps.

UN

UN Women turn on the light

The global organization taps KBS Toronto’s Cause Company for a new PSA.

Laura

Laura files for creditor protection

The Canadian women’s retailer is facing a challenging environment as other mid-market players also suffer.

Covenant

Making sex trafficking recognizable

Covenant House Toronto’s new public awareness video aims to show that the problem isn’t limited to outside Canada.