Women

Denise-Darroch

Marketers of the Year: Queen of the creampuffs

Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.

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Marketing to moms in 2016

YMC’s Erica Ehm on what she hopes marketers will keep in mind for the coming year.

WindowProject

A window into violence

An Ontario coalition of women’s shelters helps cast a light on increasing domestic violence during the holidays.

Vichy

Vichy brings e-commerce to Canada

How the beauty brand is taking its personalized skincare approach online.

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Sketching South Asian soaps

Copywriter Maria Qamar’s art puts a feisty spin on the diaspora.

Sentient Aware - Shoes dot com e-Commerce

Shoes.com taps into artificial intelligence

The online retailer rolls out a new visual search tool as it continues to grow aggressively.

Content

Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.

Bobbi Brown, Charlotte Tilbury, Kiehl's

Holt Renfrew adds ecommerce

The revamped retailer website also includes two new online magazines.

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Just #CoverTheAthlete, please

John St. creatives Jessica Schnurr and Hannah Smit take on sexist media commentary.

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Female empowerment (finally) comes of age

Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.

Fortnight

Check it out: Burn your bras

Toronto’s Fortnight Lingerie puts flame to padding, encouraging women to “#BustOut.”

Famous

Listen up, it’s tea time

The Famous Five Foundation and Critical Mass team up to let people hear one of history’s most important conversations.

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Dove Canada finds a social niche

The Unilever brand partners with social media creator “Mama Bee” for its latest self-esteem push.

Saks

Saks Fifth Avenue’s Toronto love affair

The retailer, set to open new locations in 2016, generates buzz with a romance and celebrity-fuelled social video.

Addition

Addition Elle expands to U.S.

The Canadian plus-size retailer brings its collections south through Lord & Taylor.