Youth

News

Hot Property

Christina with your Coke?

News

Tennis Canada introduces ‘The Racquettes’

Toronto-based Tennis Canada wants to shed its ‘country club hangover from the ’80s.’ So says Stacey Allaster, tournament director at the Rogers AT&T Cup, which is being held in Toronto from Aug. 9 to 17.

News

Holla! Exploiting the urban boom

Canuck marketers find authenticity key to reaching the hip hop kids

News

Hot Property

Emerging trends for reaching youth

News

Canada to get its own iTunes

Toronto’s Moontaxi races to offer music downloads for Windows users

News

Zines: ‘astoundingly untapped’

Marketers can reach an elusive target through print’s cutting edge

News

And who?

And 1 finally brings its Mix Tape Tour to Canada – only to find most sponsors have never heard of it

News

Sprite Ice slips into sampling

Shocking blue tees, hip hop music and carved ice dispensers aim to hook youth on new flavour

News

Changing a mind-set: the anti-piracy crusade

For Canada’s music, software and satellite industries, good PR is the only way to compete with free

News

Nike Trial Van goes hardcore

In a bid to reverse a slide in market share among hard-core runners, Nike has invested in a grassroots campaign that directly targets runners where they play.

News

Pharma Plus courts teens

High school kids across Ontario are being treated by Katz Group Canada to a ‘Munchie Mania’ card giving them a free bag of Doritos and Pepsi product with every $20 purchase.

News

Cell phones: ‘It’s not what you have, it’s how you use it’

Study shows the ways in which youth are using their cell phones reflect lifestyle and attitudinal changes

News

Fall TV: Kidnets play it cautious

Survival contests, home décor and aging rock stars are all part of the mix

News

Understanding war

Kids worry about the Iraq conflict as much as the rest of us

News

What’s up next for kidsumers

From once-frightening urban subcultures to complex foreign publishing products and the lotus pose – kids want to try everything, and so everything they get, in kid version.