Youth

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Fructis aims for free skiers

Has extreme sponsorship gone too far?

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Youth events in Quebec

Counter-culture and corporate culture and nothing in between

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DM Scholarship winners announced

The $2,500 cash prize and four-month internship dangled by this year’s Canadian Direct Marketing Scholarship have been awarded to Ottawa’s Sean MacPhedran and Montreal’s Barry Stafford.

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Humber needs your help

Men wanted for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.

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Does SMS marketing work?

Early returns show some success but its complexity makes text messaging hard to harness

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Amateur sports seeding takes root

Suppliers foster brand ‘disciples’ with grassroots gifts for the chosen few

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Build-A-Bear makes tracks for Canada

No doubt a lot of Canadian children tuck teddy bears in at night, but probably not many of the stuffed animals were actually created by their pint-sized nurturers. That’s about to change as St. Louis, Mo.-based Build-A-Bear Workshop expands north of the border.

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DVDs: The Next Big Thing?

Marketers tapping into DVDs with cross-promotions and tie-ins

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Athletic footwear marketers combine street, style and sport

It used to be that to sell sneakers, all you needed was a top sports star and a solid performance running shoe. But an onslaught of new and revamped players, some focused on their fashion-forward styling, have been heating up the category in the last few years.

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DFO targets youth with singing bovines

Dairy Farmers of Ontario are using zany, animated singing cows, as well as an expanded phone-in contest, to drive sales at retail.

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Playland leaves a lasting impression

New advertising for Vancouver’s Playland suggests it is such an exhilarating place, you’ll look like you just stepped off a roller coaster even after you’ve settled in back at home.

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There’s nothing quite like the zoo

A cat dressed as the king of the jungle might elicit a few laughs from friends, but it’s a far cry from the awe a real lion is worthy of. That was the thinking behind a campaign by Calgary-based agency Parallel for the Calgary Zoo.

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Is sub-viral parody of your brand a good thing?

About a month ago, sneaker maker Puma got a huge boost in buzz.
Hipsters, fashionistas and Internet junkies set the message boards ablaze and servers humming by distributing and downloading the greatest print ad Puma had ever conceived. But there was a problem: Puma never commissioned the ad.

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ATI makes a play for mainstream gamers

Size doesn’t matter – speed does. In the high-stakes world of graphics processor technology, or video cards, ATI Technologies has just grabbed the lead, which is potentially worth hundreds of millions of dollars. Now it’s faced with the task of exploiting it.

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U.S. cattlemen to girls: beef is cool

What’s the deal?
The National Cattlemen’s Beef Association (NCBA) of Centennial, Colo. launched the Cool-2B-Real Web site (cool-2B-real.com) in December 2002 in an effort to get girls aged eight to 12 to eat meat, and namely beef.