Youth

Peanuts

Rogers, Fox team up on Peanuts promotion

The telco is using the movie partnership to promote one of its mobile phone plans.

Change

RBC looks for change

A new CSR initiative with Free the Children aims to help young Canadians bring their world-changing ideas to life.

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Live like an animal

This VR headset lets users view – and feel – the forest through a new perspective.

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Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.

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Concordia unites the jocks and the artists

A new campaign and rebranding by Cossette enlists a local graffiti crew and taps into history to drive school spirit.

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Kids get the spotlight in Club Maple Leafs

An initiative based around a new app and unique experiences hopes to create the next generation of Leafs fans.

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Check it out: Answering tough questions

The Ontario government touts an updated sex ed curriculum with a new spot from Grey.

Hilroy

The power of paper

The pen and notebook are mightier than the tablet in Hilroy Canada’s new campaign.

London Calling Down to Earth

Cadillac Fairview’s new beginnings

The shopping centre company taps into the desire for reinvention around back-to-school season.

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Eva’s Initiatives gets a fresh start

The organization for homeless youth launches its first ad campaign, focused on its role in helping build futures.

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McDonald’s bets on young workers

The QSR continues the “Welcome to McDonald’s” campaign by showing the trust it puts in its millennial employees.

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Check it out: Lego’s new perspectives

The toy brand has a new angle on promoting Legoland by combining two techniques.

GeekSquad

Best Buy takes kids to school

The retailer brings its “Geek Squad Academy” program to Canada to help encourage STEM-field futures.

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TBWA wins toy distributor

The agency will create new social and digital elements for RP Toys’ 2015 product lineup.

RBC

RBC’s bottomless back-to-school push

The bank wants parents to know they don’t have to choose between kids’ wants and needs.