2018 Creative Report Card
We've crunched the numbers and let computers confirm what anyone who's been paying attention already knows: 2017 was a huge year for Cossette.
Under the leadership of Peter Ignazi and Carlos Moreno (#1 CDs), the agency and its creatives swept the CRC rankings. The duo have helped precipitate a creative renaissance at the 45-year- old agency. We asked Cossette's Jaimes Zentil (top CW) and Craig McIntosh (top AD) about it, and also spoke with the shop's former CSO and #1 Planner Jason Chaney to see how he's transferring his skills to his new post at Koho. (You can find these conversations and more in articles on Strategy's website and in the March 2018 print issue.)
The agency's impressive show on the awards circuit was in part thanks to SickKids (#1 Brand), whose "VS" platform redefined the organization and led to an unprecedented number of donations. The campaign earned it a ton of trophies across the regional, national and international award shows we compile for the CRC (see more about the methodology by clicking “about” on the menu bar).
You can access the full lists for creatives and companies* using the menu on the right-hand corner of the page. And if you want to dig a little deeper, click on the names in each list to access more information, previous year's rankings as well as news articles on some of the work that came out of Canada over the past year.
* We did our utmost to populate the site with images and information for each company and individual, unfortunately we were unable to plug in data for everyone. If you would like to change/add a headshot or location information, please email Jennifer Horn at firstname.lastname@example.org to update your profile.