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In the News
Adidas turns transit passes into scratch cards with AR
An execution inside Toronto streetcars gave any passenger with a phone the chance to win Ultra Boost sneakers.
Eco-watch: Brands take recycling to the next level
As consumers become more discerning about environmental claims, brands are making products out of recycled materials.
Cannes 2019: Craft Lions for BBDO, Bensimon, Jam3
Film Craft and Digital Craft juries recognized work for Right to Play, White Ribbon and Adidas with a Silver and three Bronze.
Adidas Canada appoints head of ecommerce
Prashant Ramesh joins the company's leadership team in Canada with a number of new projects ahead of him.
Snapchat launches shoppable AR
New features on the platform include the ability to incorporate ecommerce into branded lenses.
Sneakers are the star in Browns’ new push
A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.
Adidas adds Toronto to its global neighbourhood
A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.
Canada Goose names new North American marketing VP
Stewart Clark arrives from Reebok as the winter wear brand hits its stride.
Tech In Action: 3D knitting hits retail
A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.
Adidas focuses on performance
To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.
Adidas wants to join your run
The athletics brand created new free-to-join running groups in Toronto and Vancouver in a bid to reach a "hugely important" demographic.
Mirum launches new Adidas project
The digital shop has picked up the assignment to create a U.S. program aimed at female runners.
Up to the Minute: A new face for Lowe and Partners
Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.
Shopper Marketing Forum: five takeaways from day two
Insights on how to target "Gen Edge" and Canada's growing immigrant population, from day two of the event.
Top Cannes contenders: Branded Content
With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year's festival.