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In the News
Adidas focuses on performance
To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.
Adidas wants to join your run
The athletics brand created new free-to-join running groups in Toronto and Vancouver in a bid to reach a "hugely important" demographic.
Mirum launches new Adidas project
The digital shop has picked up the assignment to create a U.S. program aimed at female runners.
Up to the Minute: A new face for Lowe and Partners
Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.
Shopper Marketing Forum: five takeaways from day two
Insights on how to target "Gen Edge" and Canada's growing immigrant population, from day two of the event.
Top Cannes contenders: Branded Content
With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year's festival.
Sid Lee brings in a creative technologist
Kevin Sutherland joins the agency in the newly created director of technology role to work specifically on the Adidas account.
Adidas gets interactive
The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.
Adidas sprints toward runners
For the first time, the shoe brand launched a new product through an exclusive partnership with the Running Room.
The Youth Report
A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.
Youth Report: Adidas gets inclusive with sub-cultures
The sports apparel brand targets "Next Generation Youth" by pairing artists with different backgrounds through an online portal.
Sid Lee’s NY office president on the agency’s next move
Will Travis gives the what, where and why of the agency's launch into New York City.
From consumers to fans: the new brand relationship
Creating conversations and experiences that win fans is the new Holy Grail, and R&D and PR is part of the reward.
Global: Adidas throws punches
The sports apparel co creates an in-transit solution for Chinese commuters too busy to exercise.
Adidas - Three