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In the News
Snapchat launches shoppable AR
New features on the platform include the ability to incorporate ecommerce into branded lenses.
Sneakers are the star in Browns’ new push
A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.
Adidas adds Toronto to its global neighbourhood
A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.
Canada Goose names new North American marketing VP
Stewart Clark arrives from Reebok as the winter wear brand hits its stride.
Tech In Action: 3D knitting hits retail
A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.
Adidas focuses on performance
To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.
Adidas wants to join your run
The athletics brand created new free-to-join running groups in Toronto and Vancouver in a bid to reach a "hugely important" demographic.
Mirum launches new Adidas project
The digital shop has picked up the assignment to create a U.S. program aimed at female runners.
Up to the Minute: A new face for Lowe and Partners
Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.
Shopper Marketing Forum: five takeaways from day two
Insights on how to target "Gen Edge" and Canada's growing immigrant population, from day two of the event.
Top Cannes contenders: Branded Content
With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year's festival.
Sid Lee brings in a creative technologist
Kevin Sutherland joins the agency in the newly created director of technology role to work specifically on the Adidas account.
Adidas gets interactive
The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.
Adidas sprints toward runners
For the first time, the shoe brand launched a new product through an exclusive partnership with the Running Room.
The Youth Report
A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.