Natrel’s story of ‘intolerance’
Agropur launches first-ever masterbrand campaign
Natrel highlights the diversity of dairy
Natrel’s charming play
In the News
MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
AOY + Design Bronze: Lg2 is in its Elements
The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.
Agropur strikes a deal to become Ultima’s sole owner
The dairy cooperative aims to scoop up the parent to Olympic and Iogo yogurt.
Oka ventures further into snacking
The cheese brand adds to its individual portion pack options ahead of back-to-school.
Your last minute look back on Canada 150
From redesigned cash to stunts full of cheese, here are a few final additions to this year's roster of celebratory campaigns.
Oka takes its versatility message national
The cheese brand launches its first campaign focused on boosting its entire portfolio.
The benefits of masterbranding
Agropur's Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.
Up to the Minute: National adds two partners
Plus: new media shops for Agropur and Mitsubishi, and more news you may have missed.
Agropur launches an innovation challenge
The Natrel and Oka parent company is calling for product ideas to reinvent dairy.
Caroline Losson leaves Agropur
The Natrel marketer has moved from milk to coffee, taking a role at Keurig Canada.
Montreal firm takes neuromarketing online
Neurometric's new platform aims to make that kind of pre- and post-campaign testing more accessible.
2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
Marketers of the Year: Modernizing milk
Agropur's Caroline Losson is on a mission to make Natrel more than just a milk brand.
Natrel opens a Milk Bar
The brand brings its focus on product innovation to retail with a flagship coffee shop in Montreal.
CASSIES Silver: Oka’s dual-market strategies
The brand took a two-pronged approach to break into Ontario and also reposition itself in Quebec as a daily cheese.