Agropur launches first-ever masterbrand campaign
Natrel highlights the diversity of dairy
Natrel’s charming play
In the News
The benefits of masterbranding
Agropur's Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.
Up to the Minute: National adds two partners
Plus: new media shops for Agropur and Mitsubishi, and more news you may have missed.
Agropur launches an innovation challenge
The Natrel and Oka parent company is calling for product ideas to reinvent dairy.
Caroline Losson leaves Agropur
The Natrel marketer has moved from milk to coffee, taking a role at Keurig Canada.
Montreal firm takes neuromarketing online
Neurometric's new platform aims to make that kind of pre- and post-campaign testing more accessible.
2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
Marketers of the Year: Modernizing milk
Agropur's Caroline Losson is on a mission to make Natrel more than just a milk brand.
Natrel opens a Milk Bar
The brand brings its focus on product innovation to retail with a flagship coffee shop in Montreal.
CASSIES Silver: Oka’s dual-market strategies
The brand took a two-pronged approach to break into Ontario and also reposition itself in Quebec as a daily cheese.
Natrel finds a festive face
As part of the brand's first-ever holiday push, Santa Claus gets a close-up on a milk carton.
Ryvita’s holiday pairing push
The seven-week campaign for the crispbread includes a partnership with the LCBO and Metro to target a younger demo.
Verdict: Iogo saves the day
Ultima Food CEO Gerry Doutre chats about launching a brand at lightning speed.
Agropur asks if you’ve seen them
The dairy cooperative is promoting with a new OOH and print campaign in Toronto and Vancouver.