Ontario’s well-timed message
Air Canada flies the country’s ‘newest family’
Air Canada is flying the flag in Rio
Air Canada welcomes American test drivers
In the News
Big brands sign on with government-backed AI institute
The Vector Institute, based in Toronto, aims to advance research and Canada's claim as a leader in the space.
Roots hits the skies with Air Canada
Inside the retailer's holiday travel strategy.
Check it out: Air Canada drops in on dinner
The airline promotes its Premium Economy class with a new spot that takes restaurant-goers on an adventure.
Low-cost retailers see brand boost in weak economy
RBC topped Brand Finance’s list, with five banks in the top 10.
Inside Air Canada’s crowdfunding move
The airline hopes its new Embarq platform is just the ticket to winning over millennial travellers.
Not all disaster support efforts are created equal
IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.
Check it out: A festive holiday challenge
The Air Canada Foundation and P.K. Subban launch a challenge in support of the Children's Miracle Network.
AOY Silver: J. Walter Thompson perfects the art of collaboration
The agency's evolution in the last few years has led to its first-ever AOY trophy.
Air Canada makes airline food worth craving
A partnership with chef David Hawksworth brings a bit of luxury to in-flight dining.
Ahead of the pack
From Periscope to VR, check out some of the early brand adopters of hot new tech.
Which brands do Canadians trust?
Toyota tops the annual Reader's Digest Trusted Brands list seven years running, more than any other company.
Are you entertaining?
Part one of JWT's Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
Weekend reading: JWT’s nod to the past, eyes to the future
On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.
Weekend reading: Aeroplan grows up
As it celebrates its 30th birthday, here's how the brand learned to spread its own wings.
Low awareness for WorldPride sponsors: study
Only 17% of the population could name a sponsor for this year's celebration in Toronto, with TD coming out on top.