Air Canada takes Olympic patriotism to new heights
AOY Silver: JWT’s movement strategy
Ontario’s well-timed message
Air Canada flies the country’s ‘newest family’
In the News
FCB wins larger mandate with Air Canada
The agency's Montreal and Toronto offices will handle global retail communications as part of the assignment.
Air Canada puts its Dreamliner in VR
The airline gives an interactive tour of its top-of-the-line plane to engage business flyers, international markets and travel agents.
Amazon launches Alexa in Canada
How local brands are working with Amazon's AI assistant now that it has officially arrived.
Freshii takes its menu to the skies
A new deal with Air Canada brings some of the brand's menu to North American flights.
Verdict: Air Canada’s social 150 push
The air carrier's head of brand on the strategy behind its most successful social campaign to date.
Big brands sign on with government-backed AI institute
The Vector Institute, based in Toronto, aims to advance research and Canada's claim as a leader in the space.
Roots hits the skies with Air Canada
Inside the retailer's holiday travel strategy.
Check it out: Air Canada drops in on dinner
The airline promotes its Premium Economy class with a new spot that takes restaurant-goers on an adventure.
Low-cost retailers see brand boost in weak economy
RBC topped Brand Finance’s list, with five banks in the top 10.
Inside Air Canada’s crowdfunding move
The airline hopes its new Embarq platform is just the ticket to winning over millennial travellers.
Not all disaster support efforts are created equal
IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.
Check it out: A festive holiday challenge
The Air Canada Foundation and P.K. Subban launch a challenge in support of the Children's Miracle Network.
AOY Silver: J. Walter Thompson perfects the art of collaboration
The agency's evolution in the last few years has led to its first-ever AOY trophy.
Air Canada makes airline food worth craving
A partnership with chef David Hawksworth brings a bit of luxury to in-flight dining.
Ahead of the pack
From Periscope to VR, check out some of the early brand adopters of hot new tech.