In the News
Amazon launches Alexa in Canada
How local brands are working with Amazon's AI assistant now that it has officially arrived.
Amazon makes Black Friday an AR affair
An ARKit update to the online retailer's free app puts a selection of products in your home.
Who are Canada’s most trusted service brands?
BrandSpark's annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.
Tim Hortons named most authentic Canadian brand
Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.
What’s trending for 2018?
From penny-pinching to facial recognition, here's what Mintel sees for next year.
OK brands, are you ready to find your voice?
Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.
Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
What’s the audiobook opportunity?
Audible makes its Canadian debut, while Kobo is investing in the category to skew younger.
Tech in Action: Amazon’s fashion-forward play
The online retail giant taps into machine learning's potential for clothing design.
Ad-focused budgets threaten engagement: column
Cameron Wykes says spending won't save brands that don't adjust to the new realities of customer engagement.
The future of shopping: Less friction, more transactions
From payment to scanning as you shop, customers demand a smooth experience.
The future of shopping: Striving for personalization
In part four of our series, we delve into how brick-and-mortar is taking on online shopping.
CASSIES Bronze: Amazon creates a magical Echo
Leo Burnett's spots had a Super Bowl-sized impact on the device's sales.
Who are the most trusted retailers online?
Amazon dominated BrandSpark's Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
Cannes 2016: 19 shortlist spots for Canada
Drake is among those shortlisted in the first-ever Music category, Jam3 gets four in Entertainment and nine noms land in Film.