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Hershey launches ‘sweet’ masterbrand platform
Ancestry.ca turns family trees into historical dramas
Hershey introduces Gold bar through influencer approach
Hershey launches Reese’s Pieces into space
In the News
Cannes 2019: Canadian agencies earn 35 more nods across five shortlists
BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.
The Agency A List: Anomaly
Living up to its name with innovation and insight
2019 SIA Awards: From old perceptions to new realities
Campaigns that used different perspectives and new approaches to win awards.
Anomaly Toronto names first chief strategy officer
Laura Rowan joins from the agency's New York office to grow its capabilities.
Creative confectionary brands
Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.
MOY 2019: Anne-Marie LaBerge takes BRP on a ride
The marketer is transforming the recreational vehicle company from product-driven to experience-led.
Anomaly wins Ancestry
The agency's Toronto team is part of a multi-office appointment aimed at driving growth for the genealogy service.
Anomaly Toronto names new president
Candace Borland takes on a greater leadership role in the office, following significant growth and new client wins.
Anomaly, Rethink take Gold at Clio Sports
Projects for Budweiser and Sports Experts were among the work recognized at the awards show.
Reese Mix forces sports fans to save their snacks
A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Gold: Bud’s strategy to own the goal
Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.
Anne-Marie LaBerge’s quest for a more human brand
BRP's search for more unified branding looks to better connect with its fans and find new business opportunities.
2017 Strategy Awards: Budweiser lights up
The brand reached hockey fans with a game-synced beer glass that lit up with each goal.
Mass Minority hires its first president
Brent Rivard joins from New York's Anomaly to help tighten operations at the company.