A&W taps craft beer’s atmosphere
In the News
New Product Spotlight: A&W serves a buzz-worthy veggie burger
Plus, Moosehead pushes sparkling water and Bertolli sauce hits Canadian shelves.
A&W first North American QSR to ditch plastic straws
The burger brand furthers its positioning around sustainability by switching entirely to paper by the end of the year.
The recipe for reinvention
When faced with dwindling interest, tweaking a product, perception or positioning can have big results.
A&W’s Susan Senecal to take over as CEO
The former CMO will take over leadership of the QSR following Paul Hollands' retirement early next year.
2017 Brands of the Year: A&W stays rooted in real
The QSR is growing among millennials thanks to a commitment to more real ingredients and less packaging waste.
CASSIES Gold: A&W makes things better
The QSR chain focused on its ingredients to win over younger consumers.
Check it out: A next-gen drive-thru?
A&W and Rethink put a summer spin on food delivery.
Which brands are meaningful for Canadians?
Havas Media's new report suggests many consumers wouldn't care if most brands disappeared altogether.
Carl’s Jr.’s Canadian shake up
The burger co hopes its milkshakes will bring everyone to the yard.
McDonald’s named Canada’s favourite restaurant
The QSR fared well in BrandSpark's inaugural restaurant study, but ironically didn't place in the Best Tasting Burger category.
Rethink names new partners, CDs
The Toronto and Vancouver shop has bolstered its senior ranks with six promotions in total.
Super Bowl advertisers revealed
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
Rethink promotes two
Pema Hegan and Caleb Goodman are both getting new roles at the Toronto office.
AOY Finalist: Rethink’s winning streak
The agency comes in sixth this year, with work for Muskoka Brewery, Metro News, Masterfile, A&W and Coast Capital.