GO Transit positions itself as an automotive disruptor
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Dr. Scholl’s steps towards more emotional platform
In the News
2018 Strategy Awards: Connecting with Canadians
BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.
Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
Canada snags nine Effies
There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.
Cossette leads Canadian agencies at One Show
Five shops picked up Gold Pencils at the first night of the awards.
Riding the branded content wave
Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.
Publicis wins global Mercedes-Benz assignment
The automaker ends its local relationship with BBDO Canada to team up with Emil.
BBDO hires head of planning
Sarah Henderson joins from Grip to further build data and analytics into the agency's work.
So why should you care about blockchain?
BBDO's Thomas Kenny and Zach Kula break down the marketing implications for the biggest buzzword in tech.
KBS wins Epica Grand Prix
The agency's design work for Innocence Canada is among 11 Canadian winners at the show.
2017 Strategy Awards: Take Note pens a digital love story
The Toronto store reminded people of the power of notes through a handwritten tale of love.
2017 Strategy Awards: OLG’s race for millennial spectators
A new brand was launched through a film that put viewers in the jockey's saddle.
AToMiC 2017: Selling products with new products
WD-40 and Doritos designed new merchandise for holiday contexts.
Shopper Innovation Awards: How to hijack the holidays
These brands found new ways to stand out during busy periods.
Check it out: Don’t drive high. Don’t eat this stuff.
A strange menu rails against driving high as Canada contemplates legalizing weed.
Purpose, now more than ever: column
BBDO's Thomas Kenny shows pop culture has come out swinging in the Age of Trump. Marketers should too.