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In the News
Riding the branded content wave
Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.
Publicis wins global Mercedes-Benz assignment
The automaker ends its local relationship with BBDO Canada to team up with Emil.
BBDO hires head of planning
Sarah Henderson joins from Grip to further build data and analytics into the agency's work.
So why should you care about blockchain?
BBDO's Thomas Kenny and Zach Kula break down the marketing implications for the biggest buzzword in tech.
KBS wins Epica Grand Prix
The agency's design work for Innocence Canada is among 11 Canadian winners at the show.
2017 Strategy Awards: Take Note pens a digital love story
The Toronto store reminded people of the power of notes through a handwritten tale of love.
2017 Strategy Awards: OLG’s race for millennial spectators
A new brand was launched through a film that put viewers in the jockey's saddle.
AToMiC 2017: Selling products with new products
WD-40 and Doritos designed new merchandise for holiday contexts.
Shopper Innovation Awards: How to hijack the holidays
These brands found new ways to stand out during busy periods.
Check it out: Don’t drive high. Don’t eat this stuff.
A strange menu rails against driving high as Canada contemplates legalizing weed.
Purpose, now more than ever: column
BBDO's Thomas Kenny shows pop culture has come out swinging in the Age of Trump. Marketers should too.
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
Ogilvy and Huggies take CASSIES Grand Prix
BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.
CASSIES Gold: Swapping gifts for Skittles
The confectionery brand inserted itself into the holiday season by finding an untapped angle in excessive gift giving.
Thoughts from the quiet side of the room
BBDO exec Paul Reilly on why nurturing introverts is crucial for better work.