Labatt Breweries of Canada
207 Queens Quay West
Toronto ON, M5J 1A7
Phone: (416) 361-5050
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The year in Canadian advertising
In the News
Gone in six seconds
Short ads: creativity killers or new tools to convey a single-minded message?
2017 Strategy Awards: Budweiser lights up
The brand reached hockey fans with a game-synced beer glass that lit up with each goal.
Demand delivery: your consumer demands it (column)
PepsiCo's Nancy Rooney on driving loyalty as the path-to-purchase shifts.
Have we reached peak ‘authenticity’?
Some brands tackle pretentiousness with a different vision of everyone's favourite buzzword.
Shopper Innovation Awards: Budweiser rocks out with Metallica
The brand produced a limited run of beer inspired by the iconic band for a Quebec City show.
Marketers of the Year: Bottling beer success
Kyle Norrington is giving each Labatt brand a unique personality to set them apart, even within their own family.
Turning it up for NXNE
How two of the festival's title sponsors are stepping up to reach Toronto's music lovers.
MLSE wins big at Clio Sports
The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.
Up to the minute: Union Montreal fills up, a Canadian Clio president
The hires, wins and media news that might have flown under your radar this week.
Canada takes eight spots on Warc 100 list
The Ontario government's "Quit the Denial" campaign was among the Canadian creative to stand out for its effectiveness.
BBDO Canada has a new chief strategic officer
Jeff McCrory will take on his new role after two years of leading integrated business for RBC at the agency.
Trio of new titles at Zulu
The agency promotes a creative pair as its new ACDs and brings in a veteran design director.
Who wins the ad popularity contest?
Two homegrown spots made the cut for this year's most-viewed spots on YouTube.
YouTube’s post-Cannes people’s choice ‘awards’
Which of these top-viewed ads of the past year also nabbed a Lion? Not nearly as many as you might think.
Canada nabs three Golds at the Effies
BBDO and Grey Canada both picked up golden hardware at last night's award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.