Canada Goose aims to celebrate and support Inuit craftsmanship
Canada Goose focuses on human bonds in first holiday campaign
Canada Goose embraces the winter weather
AOY Gold: Cossette’s strategic approach
In the News
2019 SIA Awards: Sensorial stunts
Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.
Enter the Parka Wars
Here's how three Canadian companies are targeting tribes to build global brand cred.
Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.
Canada Goose’s CMO talks venturing beyond the parka
Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.
Retail in brief: Canada Goose looks beyond our borders
Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.
Canada Goose names new North American marketing VP
Stewart Clark arrives from Reebok as the winter wear brand hits its stride.
Canada Goose gets into travel
The brand creates a new adventure tour program to capture its apparel being used in authentic settings.
Canadian agencies win 14 Clios
The Hive had the lone Silver for Canada, while Cossette, Rethink, Lg2 and Jam3 all pick up multiple Bronze wins.
Cannes 2016: Canada brings home wins in first Entertainment Lions
JWT, Jam3 and Canada Goose pick up Lions, while Beyonce's "Formation" takes a Grand Prix in the Entertainment for Music Lions.
Cannes 2016: Canadian work gets shortlisted in Integrated
FCB lands on that shortlist, while Canada Goose gets a mention in Film Craft, but no work appeared in Titanium.
Cannes 2016: Canada gets 20 more shortlist noms
The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.
Canada Goose set to open flagships
Its first standalone locations aim to bring the brand's Arctic past to life.
Cannes Contenders 2016: Staff picks
The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.
Inside Canada Goose’s migrating strategy
How the Toronto brand has ramped up its marcom at home and abroad.
Canada Goose boosts its exec ranks
Tanya Golesic joins the luxury coat maker as its chief commercial officer ahead of its international expansion plans.