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Canadian Tire touts new products with animated creative
Strategy’s most read of 2018: Shopper Marketing Report
Strategy’s most read of 2018: The Olympics
Canadian Tire gets ready for the holidays
In the News
How Canadian Tire became Canada’s most admired brand
SVP Susan O'Brien reveals the strategy that saw the retailer top Leger's annual survey.
Canadian Tire tops Google as most admired company
Leger's annual survey saw the retailer move from number three into the number one position this year.
Canadian Tire crowdsources content
The user-generated content play banks on the brand taking a back seat.
Canadian Tire expands click-and-collect options
The retailer is testing automated ways for customers to pick up online orders in store.
MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on "citizenship, workplace and governance," according to a global survey.
Canadian Tire enters premium pet category
U.S.-based retailer Petco will have its private label brands on the retailer's shelves.
Real world meets social content
Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.
Canadian Tire set to acquire Helly Hansen
The deal will increase the retailer's brand assortment across many of its core businesses.
Canadian Tire to launch new rewards program
The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Gold: Canadian Tire’s tested idea
For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.
Quick Fire: Getting Olympic-sized value
Canadian Tire's Eva Salem on the unique challenges and perks of a five-ringed campaign.
Tim Hortons named most authentic Canadian brand
Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.
Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.