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Canadian Tire forges ahead with “We All Play for Canada”
How Canadian Tire evolved its approach to kids
Paderno debuts new brand platform
Canadian Tire answers Father’s Day woes
In the News
Quick Fire: Getting Olympic-sized value
Canadian Tire's Eva Salem on the unique challenges and perks of a five-ringed campaign.
Tim Hortons named most authentic Canadian brand
Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.
Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
Your last minute look back on Canada 150
From redesigned cash to stunts full of cheese, here are a few final additions to this year's roster of celebratory campaigns.
Canadian Tire pops up in crowded decor space
The retailer puts experiential weight behind its Canvas line to show products in context.
Behind Canadian Tire’s (old) viral spot
The brand is the latest to benefit from its inclusive messaging, months after its Olympic platform initially launched.
Canadian Tire replaces CEO with a familiar face
After two years, Stephen Wetmore returns to the leadership of the company, taking over for Michael Medline.
Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
Check it out: Canadian Tire takes customers to school
The retailer pushes its MasterCard rewards with a new spot focused on math basics.
Brands reach out to Fort McMurray
How some of the country's biggest names (and some local agencies) are helping wildfire relief efforts.
Why Canadian Tire is giving print another go
The retailer brings back a physical catalogue to woo new customers and step up its omnichannel approach.
Who are Canada’s most trusted retailers?
From department stores to grocery, BrandSpark's research reveals those that inspire trust.
Canadian Tire takes its tools on tour
The retailer takes its Maximum product line across the country to get it in the hands of professionals.
The top brand stories of 2015
We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.