Canadian Tire
Company Info
Brand
Ranking 2017
2016 Rank
#35Address:
2180 Yonge St.
Toronto ON, M4S 1B9
Phone: (416) 480-3000
Agency Partners 2017
The Work
Strategy’s most read of 2018: Shopper Marketing Report
Strategy’s most read of 2018: The Olympics
Canadian Tire gets ready for the holidays
Jumpstart turns to experience-led approach for Giving Tuesday
In the News
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Canadian Tire expands click-and-collect options
The retailer is testing automated ways for customers to pick up online orders in store.
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MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on "citizenship, workplace and governance," according to a global survey.
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Canadian Tire enters premium pet category
U.S.-based retailer Petco will have its private label brands on the retailer's shelves.
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Real world meets social content
Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.
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Canadian Tire set to acquire Helly Hansen
The deal will increase the retailer's brand assortment across many of its core businesses.
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Canadian Tire to launch new rewards program
The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.
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SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
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CASSIES Gold: Canadian Tire’s tested idea
For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.
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Quick Fire: Getting Olympic-sized value
Canadian Tire's Eva Salem on the unique challenges and perks of a five-ringed campaign.
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Tim Hortons named most authentic Canadian brand
Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.
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Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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Your last minute look back on Canada 150
From redesigned cash to stunts full of cheese, here are a few final additions to this year's roster of celebratory campaigns.
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Canadian Tire pops up in crowded decor space
The retailer puts experiential weight behind its Canvas line to show products in context.
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Behind Canadian Tire’s (old) viral spot
The brand is the latest to benefit from its inclusive messaging, months after its Olympic platform initially launched.
