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Jumpstart takes on accessibility
Canadian Tire forges ahead with “We All Play for Canada”
How Canadian Tire evolved its approach to kids
Paderno debuts new brand platform
In the News
Real world meets social content
Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.
Canadian Tire set to acquire Helly Hansen
The deal will increase the retailer's brand assortment across many of its core businesses.
Canadian Tire to launch new rewards program
The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Gold: Canadian Tire’s tested idea
For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.
Quick Fire: Getting Olympic-sized value
Canadian Tire's Eva Salem on the unique challenges and perks of a five-ringed campaign.
Tim Hortons named most authentic Canadian brand
Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.
Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
Your last minute look back on Canada 150
From redesigned cash to stunts full of cheese, here are a few final additions to this year's roster of celebratory campaigns.
Canadian Tire pops up in crowded decor space
The retailer puts experiential weight behind its Canvas line to show products in context.
Behind Canadian Tire’s (old) viral spot
The brand is the latest to benefit from its inclusive messaging, months after its Olympic platform initially launched.
Canadian Tire replaces CEO with a familiar face
After two years, Stephen Wetmore returns to the leadership of the company, taking over for Michael Medline.
Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
Check it out: Canadian Tire takes customers to school
The retailer pushes its MasterCard rewards with a new spot focused on math basics.