In the News
Chevy ‘sparks’ interest in the connected car
The automaker teased the "ultimate mobile device" as part of a launch campaign for the new model Spark.
Chevy customizes the test drive
"Best Cruze Ever" aims to build excitement by making the test drive more convenient and personalized.
Shopper Innovation Awards: Chevrolet hits the road with a coaster
To showcase its cars, the brand created a game that used actual vehicles with modified pneumatic shocks to activate at the CNE and PNE.
Pan Am’s top marketer on the challenges of getting a nation excited for those other games.