Brands do it for dad
Cineplex elevates the magic of film
Cineplex looks at the big picture
Rogers, Fox team up on Peanuts promotion
In the News
Cineplex rolls out Scene Gold paid loyalty tier
Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.
Check it out: Cupid sends couples to the movies
Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.
Shopper Innovation Awards: How to hijack the holidays
These brands found new ways to stand out during busy periods.
Inside agencies’ best laid plans
An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.
CASSIES Silver: Cineplex prioritizes pleasure
Zulu Alpha Kilo helped the entertainment brand build an emotional connection with audiences.
Strategy Awards 2016 shortlists: Part Two
We're rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Connection Strategy category.
Introducing strategy’s 2016 Brands of the Year
Check out the stand-outs from this past year, plus who to keep an eye on.
Brands of the Year 2016: Cineplex sees the big picture
Movies and gaming and dining, oh my! How the once-traditional theatre chain is diversifying its business.
Zulu Alpha Kilo wins a big title
The shop beat out U.S. competitors at Ad Age's Small Agency of the Year awards show last night.
AToMiC Awards: Cinematic ads with an emotional hook
Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.
Brands reach out to Fort McMurray
How some of the country's biggest names (and some local agencies) are helping wildfire relief efforts.
Up to the Minute: M&H opens Toronto outpost
Plus: H+K wins Cineplex, more staff additions at Evans Hunt and other news you might have missed.
Up to the Minute: Environics hires Tims vet
Plus: Union Montreal grows, Coke's new global shops and more news you might have missed.
Shopper Innovation Awards: Mazda drives a cinematic program
The "Mazda Massive Test Drive" app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.
Maple Leaf digs into new strategy
The "Dig In!" campaign marks the first time Maple Leaf, Schneiders and Prime are promoted under one platform.