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Canadian Tire puts us on a pedestal
TVO lauds the ‘wow’ moments
A more relaxing route
Canadian Tire documents a community
In the News
Behind Canadian Tire’s (old) viral spot
The brand is the latest to benefit from its inclusive messaging, months after its Olympic platform initially launched.
Leo, Zulu, Rethink win big at Epica
Eight Canadian agencies combined for 20 awards at the show judged by members of the industry press.
A new drinking game for the agency world
One digital art director's solution to too many card games.
Getting to real human truth
After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.
CASSIES Silver: Canadian Tire celebrates unsung heroes
Aiming to connect athletes to people, Jonathan Toews and a cast of "everyday heroes" took centre stage in "Team Photo."
TJ Flood scores an all-star strategy
Canadian Tire's SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.
Yellow Submarine meets augmented reality
To promote its latest exhibit, the Ontario Science Centre is rocking like a hurricane with a new app.
Investing in trust
Want to be considered a trustworthy brand? Set aside one-off cause programs for long-term commitments that show the difference your company is making.
Calling all anthems
Anthems are big right now. Check out the latest executions from Canadian Tire, the Strategic Milk Alliance and Okanagan Spring Brewery.
Canadian Tire calls for more play
The company has launched "Anthem," a new campaign aimed at getting Canadian families more active.
Wind Mobile appoints new creative AOR
The telco has parted ways with its first AOR, Clean Sheet Communications, and has entered into a partnership with MacLaren McCann.