Swab the World aims to diversify stem cell donations
Kijiji shakes up its creative approach
Kijiji makes it about the shake
Kijiji puts the pedal to the floor
In the News
Up to the Minute: A wave of hires, promotions at Tank
Plus, experiential shop XMC names partner and EVP, and Idea Rebel lands work with the NBA.
Industry members partner on McGill’s new retail school
CloudRaker and a number of retailers will help tackle major challenges at the Bensadoun School of Retail Management.
Up to the Minute: Tam-Tam\TBWA makes three hires
Plus, CloudRaker rebrands with new retail focus and Vibrant adds directors in Montreal and Toronto.
CloudRaker opens shopper practice
After hiring Kris Matheson as executive director in Toronto, the agency will help launch the Goods & Commerce platform.
Bleublancrouge names managing director
Jean-Sebastien Monty assumes the responsibilities of the departing president, while still leading Montreal shop U92.
Kijiji borrows from sellers
The brand crowdsourced 100 items for sale from its own site to use as props in new spots.
Kijiji promotes local heroes
The classifieds site is using a TV campaign to reposition itself as a service that Canadians can feel good about.
RBC says it’s time to care
The bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand's mascot, Arbie.
Banking on RBC
An animated advisor named Arbie and some carefully targeted corporate philanthropy have given the brand a more recognizable – and more human – face.