In the News
Bleublancrouge names managing director
Jean-Sebastien Monty assumes the responsibilities of the departing president, while still leading Montreal shop U92.
Kijiji borrows from sellers
The brand crowdsourced 100 items for sale from its own site to use as props in new spots.
Kijiji promotes local heroes
The classifieds site is using a TV campaign to reposition itself as a service that Canadians can feel good about.
RBC says it’s time to care
The bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand's mascot, Arbie.
Banking on RBC
An animated advisor named Arbie and some carefully targeted corporate philanthropy have given the brand a more recognizable – and more human – face.