Which brands will Canadians see during the Super Bowl?
Diet Coke customizes its packaging
Coca-Cola shares musical moments
Minute Maid focuses on the family
In the News
Coca-Cola strengthens its sports drink portfolio
Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.
Coca-Cola adds to Sprite portfolio
A new flavour in Canada is part of the brand's efforts to increase investment targeting teens and millennials.
Shopper Innovation Awards: Two brands are better than one
Partnerships for Expedia, Coke and Interac helped the brands reach their targets.
Powerade taps Kevin Pillar for in-store marketing
The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.
Coca-Cola expands Smartwater line in Canada
The bubbly launch takes on an opportunity in a growing adjacent category.
Coca-Cola brings Gold Peak tea to Canada
The new brand joins Nestea as Coke looks to increase choice in the growing ready-to-drink category.
Former Coke marketer heads to NFL Canada
David Thomson has taken the managing director role at the organization.
Coca-Cola’s new ‘One Brand’ approach
A new global strategy that replaces "Open Happiness" will roll out in Canada next month.
An artistic look at Smartwater
The Coca-Cola brand uses art installations to bring the design and movement of the product to life.
Check it out: Coke brings back a classic
The brand revives its 1993 Blue Jays jingle with some help from Sid Lee.
Throwback Thursday: Always Blue Jays fever
We take you back to the early '90s when Coke hit it out of the park with a Jays-flavoured jingle.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.