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Aeroplan targets members’ FOMO
McDonald’s turns the spotlight on young staff
McDonald’s breaks the rules
General Mills brings back ‘Bring Back the Bees’
In the News
Cossette wins Yellow Pencil at D&AD
The agency's SickKids work led Canadian winners at this year's show, where nine agencies combined for 20 Pencils.
McKesson launches the ‘pharmacy of the future’
A new app aims to help pharmacists provide the personal care that an aging, tech-savvy population is looking for.
Leo leads Canadian One Show finalists
A total of 21 local agencies have a shot at picking up a Pencil at next month's show.
Lg2 takes Grand Crea
The agency's work with Quebec's Dairy Farmers earned it the top prize at the show recognizing the best work in Quebec.
Insights for the Week: Apologies can be effective
Plus, why cause marketing doesn't need to shy away from the creative approaches of bigger brands.
SickKids turns its focus to moms
The latest "VS" spot puts family matriarchs at the centre of a new charitable giving drive.
Cossette adds strategy SVP
Rosie Gentile joins the shop to lead its one-to-one business.
Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year's ranking.
Ontario targets the monkey on students’ backs
The government's first student-focused campaign uses humour to communicate OSAP changes.
The Contenders: The best of Film and Integrated
Our final look at this year's awards favourites examines likely standouts in two marquee categories.
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
Yoplait Canada tackles a passion problem
As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.
CRC 2017: Leaving the zoo to understand the tiger
The report card's top planners talk about how they arrived at winning insights and why their jobs follow them home.
Destination Canada names two new agencies
Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.
CASSIES Silver: McDonald’s stirs up a winning rivalry
Cossette and the QSR built a campaign around a special burger to test on Bruins fans.