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SickKids calls on cultural ‘crews’ in latest ‘VS’ effort
Via Rail embraces the future of mobility
McDonald’s celebrates all forms of ‘nuggetiquette’
Check it Out: McDonald’s mountain-top drive-thru
In the News
FCB big winner at Clios second year running
Ten Canadian agencies collectively earned 26 trophies at Wednesday evening's show in New York.
2018 Strategy Awards: Connecting with Canadians
BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.
The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
And the Strategy Award winners are…
FCB dominated the third annual awards gala last night in downtown Toronto.
Cossette named AOR for Curling Canada
From its office in Vancouver, the agency will promote viewership and participation in curling at a national level.
The Home Depot picks FCB Canada
The agency will handle national advertising for the retailer, ending long relationships with Publicis and Cossette.
Leger and Cossette unveil new relationship measurement tool
Ovation aims to help clients gauge their relationship with audiences along five different factors.
Louis Garneau Sports partners with Cossette
The agency will work with the cycling company on marketing, communications and a business transformation strategy.
Strategy is the mother of (real) reinvention
Mary Maddever lays out the need for greater strategic collaboration and the changes being tackled at this year's Marketing Evolution: C-Suite Summit.
Welcome to the wild world of weed
How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.
Cannes 2018: Canada’s win count up three Media Lions
Touche claims Silver, while Rethink and BleuBlancRouge take Bronze.
Cannes 2018: Four more Lions for FCB/Six, Cossette
The agencies pick up Silver and Bronze in Direct for campaigns that have made the rounds this week in Cannes.
Cannes 2018: Canada bags nine Lions across Craft categories
Cossette and FCB/Six continue their winning streaks, as Ogilvy Toronto and Sherpas Cinema earn their first Lions of the Festival.
Cannes 2018: And the Outdoor Grand Prix goes to…
Cossette and McDonald's simple solution to crummy navigational signage just bagged the big one for Canada.
Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.