Dairy Farmers of Canada
Dairy Farmers asks: Does Santa really drink all that milk?
Agropur launches first-ever masterbrand campaign
Behind the Dairy Farmers’ tragic tableau
When did sleep become sexy?
In the News
Dairy Farmers pulls ad after Ad Standards complaint
Claims about growth hormones made in a recent campaign drew complaints from animal rights activists.
How will the industry address the new Food Guide?
The meat and dairy sectors face challenges as Health Canada recommends more plant-based proteins.
Insights for the Week: Apologies can be effective
Plus, why cause marketing doesn't need to shy away from the creative approaches of bigger brands.
Dairy Farmers makes its own tradition
The organization uses sentimental creative to highlight cheese makers' creativity and freedom.
Dairy Farmers gets cheesy to sell milk
A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.
Dairy Farmers take on beverage marketing
In a new parody campaign, the association has fun with the methods for introducing and selling new products.
Brands get red-carpet ready
How sponsors from McDonald's to RBC to the Dairy Farmers are making their presence known at TIFF.
Up to the minute: DDB gets more milk
Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.
Cundari boosts account team
Five new hires and six promotions boost the agency's capabilities in response to new and growing business.
CASSIES Bronze: Strategic Milk Alliance milks every moment
With headlines like “Peanut butter and milk are soul mates. Jelly was just a fling,” the group highlighted milk’s role in enhancing the taste experience.
Dairy Farmers puts on its game face
The new campaign for chocolate milk calls out the beverage's credentials as a natural, post-workout recovery drink.
Dairy Farmers of Canada shows off its flavours
The national organization has launched an OOH campaign in Ontario and the Maritimes that drives to an informational microsite.
DDB gets the cheese
The agency gets another slice of the dairy market, winning strategic and creative lead on all Canadian cheese mass advertising outside of Quebec.
MMVAs sets a personal branded record
Five of the 13 commercials during Sunday's MuchMusic Video Awards will be branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry.
Dairy Farmers rewind the clock
The latest multi-platform campaign from the DFC targets athletes and presents chocolate milk as the essential post-workout drink.