Drawing tourists via passions
AOY Gold: Cossette’s strategic approach
Destination Canada business up for review
In the News
The seven deadly sins of tourism marketing
David Goldstein, CEO of Destination Canada, says the quest to find what you want starts with acknowledging what you don't want.
View from the C-Suite: Destination Canada goes all in on data
CEO David Goldstein explains how Canada's new "For Glowing Hearts" brand complements the tourism agency's data-driven strategy.
Corner Office Shifts: Mondelez, Destination Canada and more
A round-up of senior-level executive changes you may have missed.
Destination Canada names two new agencies
Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.
Destination Canada picks new agency partners
The tourism organization selects new digital and media partners to build on its established content strategy.
Putting a face to Canada
The latest tourism campaign from Destination Canada offers Americans an Instagrammed slice of northern life.
Daniele Perron joins Tourisme Montreal
The former president of FCB Montreal will lead marketing for the board.