Agency Partners 2016
Canadian ads we’ll see during the Super Bowl
Doritos’ collision course
Doritos takes gamification to a new dimension
Holding out for free Doritos
In the News
Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
Shopper Innovation Awards: Doritos tests Ketchup fans
The brand had chip lovers go to extremes to win the last bag.
CASSIES Silver: Doritos holds out for ketchup
How far would you go for a bag of chips?
Doritos Ketchup is the new rose
The brand is hoping people will fall in love with its chip bouquet this Valentine's Day.
Marc Guay looks to the future
The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.
Meet the new broadcasters
Could Periscopers, who live-stream the world to the world, be the next online superstars?
Dad’s shopping habits by the numbers
Who is more concerned about price - mom or dad? The latter's buying habits and preferences (and how some compare with mom's) are revealed in a new Y&R study.
DAOY Silver/AOY Bronze: BBDO’s internal community push
The shop takes honours in AOY and Digital AOY for work for FedEX, Skittles, Mountain Dew, Doritos and the Ministry of Health and Long-term Care.
The Youth Report
A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.
Youth Report: Doritos trades UGC strategy for spicy tech
The PepsiCo brand asks young people to set their social media profiles on fire for the launch of its Inferno chips.
Shopper Innovation Awards: Path-to-purchase
Doritos gets Jacked for the Gold and Fruite teams up with an animated movie to win Bronze.
On tacos and fashion
Bensimon Byrne's Max Valiquette muses on what shopper marketers can learn from the unlikeliest of pairings.
Doritos is spreading the madness
The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its "Mad for Doritos" challenge.
DAOY Silver: BBDO’s digital push pays off
BBDO takes Silver in Digital Agency of the Year with work for Doritos, Shaw and Skittles.
AToMiC Brand Integration
Coca-Cola sings its way to gold with "Coca-Cola Covers." Danone takes silver and Doritos gets bronze.