HP connects fathers across generations
Taco Bell sends fans to Texas
Alberta Securities Commission drops ‘The F-Word’
Becel embraces plant-based diets
In the News
Up to the Minute: Dialekta grows its media division
Plus, Thinkr Marketing and Nova Digital form Thinkr Digital and Edelman adds new SVP.
Welcome to the wild world of weed
How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.
Taco Bell bets you’re ‘dyeing’ to try Baja Blast
The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.
Spence Diamonds names first CMO
Frank Hamlin joins the diamond retailer following its decision to overhaul its brand marketing strategy.
Edelman hires new digital VPs
Gaylene Macdonald and Jordan Markowski will lead the offering from Vancouver and Toronto, respectively.
National hires SVP of strategy and integration
Becca Young will look to help the firm expand adoption of its non-traditional offerings.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Gold: HP spotlights hacking
Edelman enlists a real hacker to show the brand had more to offer than just printers.
2018 MOY: Breaking bread with Andrea Hunt
How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.
2017 Agency of the Year winners
A look at the insights that drove success for this year's top shops.
Agency of the Year 2017: Going for Gold
Cossette, Leo Burnett, FCB, Touche and Edelman put in some hard work to be named the top agencies in the country.
Here are your 2017 Agency of the Year winners
Cossette repeats as Canada's top agency, while Leo Burnett takes Gold in the inaugural Design category.
Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
Check it out: World Series winners join Heinz’ road trip
The boys of summer play a big part in a local stop of an activation campaign.
Cannes 2017: Film wins push Canada to all-time best Lions haul
Cossette, Lg2, Saatchi and Edelman collect prizes at the festival's closing show.