HP connects fathers across generations
Taco Bell sends fans to Texas
Alberta Securities Commission drops ‘The F-Word’
Becel embraces plant-based diets
In the News
Partnerships take Hellmann’s CSR work to the next level
The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.
Edelman names new corporate practice lead
David Ryan takes on the role after establishing the agency's financial communications team.
PR AOY Bronze: Edelman digs its heels into paid media
The PR shop has shifted to become a full-service communications marketing firm.
Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
CropLife connects people with ‘real’ farmers
The advocacy group has released a six episode web documentary series to educate the public on how their food is produced.
Edelman names EVP and national health lead
Joined by two other recent hires, Joanna Wilson returns to the firm after leading the healthcare team at National Public Relations.
Up to the Minute: Dialekta grows its media division
Plus, Thinkr Marketing and Nova Digital form Thinkr Digital and Edelman adds new SVP.
Welcome to the wild world of weed
How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.
Taco Bell bets you’re ‘dyeing’ to try Baja Blast
The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.
Spence Diamonds names first CMO
Frank Hamlin joins the diamond retailer following its decision to overhaul its brand marketing strategy.
Edelman hires new digital VPs
Gaylene Macdonald and Jordan Markowski will lead the offering from Vancouver and Toronto, respectively.
National hires SVP of strategy and integration
Becca Young will look to help the firm expand adoption of its non-traditional offerings.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Gold: HP spotlights hacking
Edelman enlists a real hacker to show the brand had more to offer than just printers.
2018 MOY: Breaking bread with Andrea Hunt
How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.