2017 Strategy Awards: Montréal’s ironic apology
Tourisme Montreal apologizes in advance
Tourisme Montreal’s moments get a second life
Montreal wants you to abandon your plans
In the News
MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
Cossette, Sid Lee win new assignments in Quebec
Cossette received a tech mandate for Tourisme Montréal and will split the Loto-Quebec work with Sid Lee.
Daniele Perron joins Tourisme Montreal
The former president of FCB Montreal will lead marketing for the board.
A new image for old Montreal
Tourisme Montreal goes simple and modern to create a cohesive picture of what the city has to offer travellers.
Lg2 wins Tourisme Montreal
The Montreal-based agency will handle all branding efforts, picking up the account from Sid Lee.
Tourisme Montreal captures the moment
The tourism board is targeting groups, including families and the LGBT community, with five niche campaigns and a website with user-generated content.
Montreal and Toronto encourage cheating
Tourism Toronto and Tourisme Montreal joined forces to launch a street-level interactive portal between the two cities.