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In the News
What are car buyers looking for?
A survey by J.D. Power reveals what shoppers want from an automaker's online experience.
Leo Burnett and JWT pick up White Pencils
Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.
Yes we Cannes: Engaging the senses
Our latest look at Lion-worthy work showcases campaigns that make the senses a priority.
What’s buzzing at Blue Hive?
The Ford-focused shop's new ECD Serge Pennings on the need for a unified voice, and positioning the brand as a Canadian favourite.
What to expect in 2015: report
Is a more rebellious consumer on the horizon? Are we more accepting of failure? According to Ford's annual trend report the answer is yes.
Who picked up a LIA?
Check out the Canadian work that won big at the London International Awards over the weekend.
Throwback Thursday: strategy in 2004
For strategy's 25th anniversary, we're travelling through time. In '04, the sponsorship scandal rocked the industry.
The importance of mom’s ride
Forget local brand loyalty for students, it's their parents' wheels that can influence purchase decisions.
It’s hip to reduce, reuse and recycle, once again
Disposable products are so last century. JWT Intelligence's latest trend looks at brands tapping into the "circular economy."
Who knew car companies were the greenest brands?
Ford dethrones Toyota as the top global eco company, according to the latest annual report from Interbrand.
Trust is key to brand loyalty: study
A new Reader's Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians' most trusted brands.
Y&R and Ford snag a Platinum Crystal
Rethink, Dory and MacLaren McCann are also among the shiny Gold winners at last night's Crystal Awards, celebrating the best in radio ads.
The customized era
Iconic brands like Oreo and Harvey's are tapping into consumers' need to feel in control.
Top Cannes contenders: Radio
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
Brand partner of the year: Bell Media turns sponsors into TV stars
With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.