In the News
CASSIES Silver: Gatorade’s sledge hockey surprise
The sports drink brand connects with the everyday athlete.
MLSE wins big at Clio Sports
The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.
BBDO Canada has a new chief strategic officer
Jeff McCrory will take on his new role after two years of leading integrated business for RBC at the agency.
CASSIES Silver: Gatorade’s G Series packs a wallop
The three-step system performed beyond expectations thanks to staggered launch.
Gatorade’s Sport Chek nutrition centre scores
The results of Pepsico's partnership with the sports retailer spawned talks to expand it out to more FGL banners including Sports Experts and Atmosphere in Quebec.
Gatorade’s G2 makes anyone feel like a champ
Gatorade's G2 makes anyone feel like a champ