Lucky Charms continues its millennial strategy
General Mills brings back ‘Bring Back the Bees’
Check it out: Edge cereal takes on masculinity
There’s a taco for that
In the News
Jason Doolan to leave General Mills
The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.
Yoplait Canada tackles a passion problem
As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.
CASSIES Bronze: Rediscovering Nature Valley
Cossette's campaign encouraged kids to disconnect from devices and reconnect with the outdoors.
Cossette is the best at CMA Awards
The shop took top honours, while Leo Burnett's Judy John became the first agency exec to win Marketer of the Year.
Strategy Awards 2016 shortlists: Part Four
We're rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.
Take a walk on the dessert side
Snack bars don't scream "after dinner treat," but that won't stop Fibre 1 from tackling the evening.
Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
Liberté’s taste obsession
Its first-ever masterbrand approach highlights the quality of its plain-flavoured products.
General Mills taps Jose Bautista after cereal selfies
The CPG co struck up the partnership after seeing the player's social media love for its brands.
2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
Marketer of the Year: The Doolan effect
A purpose-driven approach by General Mills' director of marketing has brought new relevance to some of the country's oldest brands.
Can cereal get its groove back?
As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?
Up to the Minute: Green Giant’s new ho-ho-home
Plus: Omnicom's new collaborative mega-studio, Colour and Stone Canoe merge and more news you may have missed.
Nature Valley promotes the great outdoors
Urging consumers to "Rediscover the Joy of Nature," the brand's new video highlights how kids today are missing out.
AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.