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Check it out: Tim Hortons gets in with the coffee snobs
Mercy Ships shows its moving health care
Kleenex’s social experiment
In the News
Volkswagen picks WPP for North American marketing
The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.
Tech in Action: A WiFi signal powered by rain
Wireless provider Tele2 helps Russians hiding from a storm stay connected.
Tech in Action: Go ahead, touch the art
National Gallery of Prague uses VR to help the blind experience some of history's greatest masterpieces.
Lessons from abroad: The relationship crafter
Former Kraft marketer Julian Franklin brings decision-making and consensus-building home from the U.S. (Online Exclusive)
Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year's ranking.
Geometry taps longtime Kraft marketer to lead Toronto
Julian Franklin aims to bring his client-side perspective to the agency.
Getting schooled on shopper marketing
Why Geometry Global and Unilever teamed up on an education program specific to the discipline.
Shopper Innovation Awards: SC Johnson highlights messy moments
The home cleaning brands used a social campaign that reflected changing attitudes toward cleaning.
Shopper Innovation Awards shortlist revealed
Labatt gets the most nods for its campaigns by UM and Hunter Straker.
Marketers of the Year: Queen of the creampuffs
Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.
TD wins big at the CMAs
"#TDThanksYou" wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
Photo Gallery: PROMO! Awards 2015
Take a peek inside the CAPMA event that honoured the best in brand activation.
Carmilla snags top PROMO! Award
From Leo to Zulu, read up on all the night's big winners.
Carmilla snags PROMO! Awards Best of Show
The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.
Which brands are proving that a calculated risk can reap big rewards?