Harley-Davidson embraces diversity
In the News
Pressing play on content
Editor Jennifer Horn on why content remains king for marketers.
AToMiC 2019: The brand (content) bandwagon
Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod
Out-of-the-box targeting tactics
How a diverse doc and tracking pollen levels helped these brands reach the right crowd, in the right place, at the right time.
Riding the branded content wave
Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.
Harley-Davidson issues a connected challenge
The brand uses mobile, beacon and GPS tech in a contest that aims to get riders on the road and engaged with their community.
AToMiC 2017: High and low experiences
From green lawns to frozen rooftops, these brands pulled off winning stunts.
The Contenders: Designs for success
Our look at this year's award show hopefuls examines the design-focused work that will turn judges' heads.
Harley-Davidson picks new Canadian leadership
Ignacio Isusi will lead the motorcycle brand's local operations as managing director, while Jay Owen takes over as marketing director.
Harley-Davidson hearkens back to the '60s-era "cafe-racing" with the launch of a downtown Toronto coffee shop.
Shopper Innovation Awards: Harley-Davidson floats a showroom
The motorcycle brand tapped into an opportunity to get its demo together in one place, and displayed bikes on a barge to get their attention.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
Celebrity CD wish list
From Carly Rae and Telus to Ryan Gosling and Guinness, we dream up some potential celeb-brand pairings.
BIMM opens the door to retail
The agency, which specializes in CRM and direct marketing, has launched a new division to help provide retail solutions for clients.
Harley-Davidson revs up its Quebec campaign
The "Parfaitement Trop" campaign uses TV and digital spots to reposition the brand to a younger male audience.
Finding a little Harley-Davidson in everyone
The motorcycle brand has come out with Ontario-specific TV spots to change consumer perceptions of the brand.