Hershey launches ‘sweet’ masterbrand platform
Hershey introduces Gold bar through influencer approach
Hershey launches Reese’s Pieces into space
Check it out: Hershey’s speedos and dancing detectives
In the News
Hershey creates condo-friendly Halloween
The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.
Reese Mix forces sports fans to save their snacks
A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.
How Hershey is making baking a summertime affair
A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.
Oh Henry wants you to ‘crack a wrapper’
Some creative packaging and a social push kicks off a summer of millennial outreach.
Havas expands with eight new staff
Hires across creative, accounts and planning in Toronto and Montreal include new ACDs and VPs.
Zulu fills nine more desks
A series of hires comes in response to new work, and to bolster the Zulu Live social team.