IGA taps into holiday cooking occasions
IGA experiments with live harvesting
IGA grows a garden on top of a store
In the News
Sobeys, IGA, M&M get into delivery
The retailers announce plans for proprietary and Instacart-partnered grocery delivery services.
The omnichannel future of grocery
Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.
IGA and Unilever cook up a shopper program
Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.
Throwback Thursday: strategy in 1998
For our 25th anniversary, we're travelling through time. Guess which retailer opened a 24-hour store in '98 (hint: it wasn't Walmart).
Becel, IGA and Les Sucreries Beaurivage partner up
The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.
IGA recruits new spokestoons to animate its aisles
The Quebec-based grocer deploys a new 3D toon-augmented brand identity on TV and in store.