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In the News
IKEA gets into the connected home
A new product line brings the brand's trademark affordability and simplicity to the smart lighting category.
Ikea is Swedish for…
As the retailer celebrates 40 years in Canada, we walk through the brand's colourful evolution and look at what made it twinkle.
AToMiC Awards: Disrupted expectations
Ikea and the Foundation Fighting Blindness messed with media to win the audience's attention.
Ikea brings the kitchen downtown
The brand has created a tasty experience in downtown Toronto as part of its food-first approach.
Around the world of shopper marketing
Ikea steps into VR, Gatsby stops cart abandonment and more forward-thinking global retail executions.
Reaching for reconnection
Consumers are looking to switch off and live more "real" lives - and brands are listening.
AOY Gold: Leo Burnett’s winning vision
After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.
PR AOY Silver: Citizen Relations’ adaptation
The agency dives deeper into data, and changes with the times as the definition of PR evolves.
MAOY Bronze: Jungle Media’s nimble advantage
The scrappy young agency's flexible approach helps it land a Bronze this year.
Brands get on the Blue Jays bandwagon
How Ikea, Honda and Budweiser showed a little spirit ahead of the team's first playoff game.
A prophecy for pumpkins
We predict where the fall staple will take us next.
Carmilla snags top PROMO! Award
From Leo to Zulu, read up on all the night's big winners.
Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms
DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.
AToMiC Awards: Getting in on the action
Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.
AToMiC Awards: Participation is king
When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.